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Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018

224

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

Make a Comment

Comments

by Fourleos | Belle Fourche, SD

May 30, 2018

I don't feel like men have to be included. I think that encouraging women to go for #itall is completely okay. You don't have to reach all your goals in life or have everything, but there is no reason a woman shouldn't feel empowered to strive for all she wants!

by mrsanna522 | Apache Junction, AZ

May 30, 2018

I didn't mind this video, to me it was a reminder that I have good friends who encourage me to do things that I want to but might be scared to do.

by saleago | Horseheads, NY

May 30, 2018

I think men should be included as well in the Lean Cuisine #ItAll experiment.

by paminny | NEW YORK, NY

May 30, 2018

I think it's a good message, but it's not something I would think of when I think of Lean Cuisine. It feel more like the company is trying to jump on the women positivity bandwagon.

by twinkieluv | SANTA CLARA, CA

May 30, 2018

misguided

by mandolin_summer | MIAMI SPRINGS, FL

May 30, 2018

I do find it a bit hypocritical that a diet food company is the one supporting this campaign. Body acceptance is one of the biggest things many women struggle with and Lean Cuisine's entire line of products underlines the idea that women should look a certain way and weigh a certain amount. Sorry, as correct as the message is, I don't want to hear it spouted by a company that profits from the pressure women face every day.

by ChelleB35 | WINTERVILLE, NC

May 30, 2018

I think in the promotions that there should have been more detail in what kind of message they were trying to send and who the message was geared towards.

by plong22 | BLAIRSVILLE, PA

May 30, 2018

I like it. I think they are trying to be supportive of women who try to do it all.

by HPan210 | GRAND RAPIDS, MI

May 30, 2018

I think its great, woman need to take time for themselves and need to realize that they need to take time for themselves however coming from lean cuisine it's not really fitting for what they offer, it would be better suited with another company

by PBRmama | SURPRISE, AZ

May 30, 2018

I think its a good message. Good experiment.

by sixfortheroad | FREDERICK, MD

May 30, 2018

Yes I think men should have been included

by Marcela | COLUMBIA, MD

May 30, 2018

I think it feeds a lot of stereotypes about women. Women "want it all" and it is only expected of women to "have it all"; women influence each other because they "know" how to have fiends, men don't; women are honest with other women. Not that these things are bad, but they are not women's issues, they are "people" issues. I also get people's reaction about it coming from a diet company - are they saying that having it all means having the "society accepted" body? Is that why we need Lean Cuisine around? With that said, I do think these are important issues (relationships, who influences us, etc.) we should discuss, but not just with women, with everyone!

by stylinstar53 | YARDLEY, PA

May 30, 2018

I think it's important to include men in this conversation, because men can often experience similar issues and perhaps feel uncomfortable, afraid or stigmatized about speaking up and in this type of conversation, everyone should be given a voice and a platform, regardless of gender.

by LoraineyE | OMAHA, NE

May 30, 2018

I don't really see the point of it at all. I dont think its empowering just confusing.

by jannie999 | BROOKLYN, NY

May 30, 2018

I donr care that they didnt add men