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Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018

224

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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Comments

by Amy197612 | PLATTSBURGH, NY

May 30, 2018

Some things are misguided in my opinion. Everyone should have been included.

by Hywelda9 | SADDLE BROOK, NJ

May 30, 2018

I think we are seeing the death rattles of the horrible patriarchy we have all lived under - and that has gone on for millennia now. It is going to take quite a while for it to be thoroughly washed out of the system, and sometimes even goodhearted people don't know how they are still perpetrating it.

by emolie27 | LIVONIA, MI

May 30, 2018

I think I can see where Lean Cuisine was coming from, however I don't care for the ad campaign. I think it is promoting gender stereotypes, and I also think it's weird for Lean Cuisine to try to make money from playing up the unrealistic demands on women.

by betatester | HYATTSVILLE, MD

May 30, 2018

I don't think wanting a lot out of life is a male or female issue. It's a human issue, so by all means let the men join in.

by curiousgirl | Whitefish Bay, WI

May 30, 2018

It's good to have this conversation. They should have talked more about trade-offs or sacrifices if one does have "it all," as part of a balancing act.

by SASHANENE | Torrance, CA

May 30, 2018

Include all that want to have a lean cuisine.

by sourdoughpatch | NEW YORK, NY

May 30, 2018

I don't see any issue with this experiment.

by Happyme | Shell Lake, WI

May 30, 2018

I loved this. It shows how women can be a great support with one another. You can never truly have it all, but you can experience it to the full, by appreciating yourself and loved ones. Lean cuisine just sponsored this. I think they should try this separately for men.

by chfskd | LA SALLE, IL

May 30, 2018

I think anything that opens a dialogue, whether it's a contentious point or not, is a positive. All people, not just women, need to know what they want in their lives and have the support necessary to have #itall.

by TrulyImperfect | PHILADELPHIA, PA

May 30, 2018

I definitely think people wouldn't be so upset by it if the experiment would have also included men.

by tara19652006 | ALBUQUERQUE, NM

May 30, 2018

I think men should have been included

by alzak1 | Hillsdale, MI

May 30, 2018

We all have too much to do, we all do. Hard to make choices

by mcasella | REVERE, MA

May 30, 2018

I didn't see anything diet related in the video. To m it was all about making choices. Different people want different things and there's no right or wrong answer because at the end of the day, you have to look at yourself in the mirror. Be someone you want to see.

by Katypugz | Marlton, NJ

May 30, 2018

I agree it is good message and should be for everyone

by mizzsonya22 | OLIVE BRANCH, MS

May 30, 2018

It depends on the person