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Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

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May 30, 2018

224

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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Comments

by BernettaStyle | VALRICO, FL

May 30, 2018

Men should be included. Great conversation. Thanks for bringing this up. I will share it with my friends.

by gakusan | Newburgh, NY

May 30, 2018

I understand it could be taken in both positive way and negative way, but I agree that men should be included in this campaign because we are equal, right?

by darholley | ORLAND, CA

May 30, 2018

I think that they should have included men

by donnalee2001 | WATERFORD, WI

May 30, 2018

I liked the experiment, but men should have been included, too. Again, men traditionally do not have to juggle as much as women tend to have to do. The primary responsibility of raising a family and taking care of the "house" is on the woman. Things are changing gradually, and there are exceptions to that generalization, but most women feel the pressure. My experience is it is all a juggling act. If you can't juggle well, don't take on as much. Balance.

by kblack2010 | Fort Wayne, IN

May 30, 2018

Is has a general good message, but men should be included. Everyone should.

by Gjprasad | BROOKLYN, NY

May 30, 2018

I think everyone should be included, so yes... misguided

by yarbr012 | MINNETONKA, MN

May 30, 2018

I think that men should have been included for sure, but I like that this campaign gets people talking.

by JosiePosie76 | WICHITA FALLS, TX

May 30, 2018

I honestly think that everyone(men and women) would make different choices when influenced by the people that are in our inner circle. Which means be careful who you let in your inner circle. you can surround yourself with people that are truly supportive, or you can surround yourself with people that do NOT have your best interest in mind. My grandmom always said be careful who you are friends with because a fake friend is like a rattlesnake. It lays in the grass and waits to strike when you least expect it. The venom spreads fast and can end you. Meaning a toxic friend can literally drag you down without you even realizing it, until it's too late. I like the conversation. It just needs a wider spectrum..

by brendeary | Williamstown, NJ

May 30, 2018

I think Men should have been included because their are Men who buy Lean Cuisine products also. My late husband was one of them.

by Candy12151 | RICHMOND, IN

May 30, 2018

I like the message and don't really care that men weren't included.

by lctheobald | Sun prairie, WI

May 30, 2018

I think it's misguided. Should be more inclusive.

by bechug | COLORADO SPGS, CO

May 30, 2018

I think it's interesting and I also think some people just look for ways to be offended

by lisasam | WOODSTOCK, GA

May 30, 2018

I think it's great that Lean Cuisine opened a dialogue on this. Everyone has so much pressure today and so much coming at them in so many directions. It's nice that this was started - even though it focuses on women. There could be a separate campaign for men.

by Ladygem616 | FT LAUDERDALE, FL

May 30, 2018

I think it is a great message, but men should have been included and more age groups as well

by TamaraEden | NORTHAMPTON, MA

May 30, 2018

I didn't take it the wrong way, and I truly believe it meant no harm - only power. I love the brand and their line is delicious. I'll say that to the moon and back. I constantly feel like I'm juggling everything and I don't believe my husband does. That said, that's my personality type and not his.