The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
From my point of view I like older standards when men worked and women stay home to take care of the family. It doesn't mean she can't do things outside of the home it just means she chooses family first. The same for men even though they work they can still have time for family. For those who are single they can choose what they like but once that marriage happens family has to come first.
I thought we were headed into more inclusive times.
what a fun idea for a focus group It nice to see everyone's diff thoughts!
It doesn't really offend me. It would be interesting to compare the results of men vs. women.
I have a quote saved on my laptop that says "You can do anything, but not everything." I feel like the "have it all" concept is a little outdated. Balancing work and friends and creative pursuits and fitness and relationships and not being buried under a giant pile of laundry is A LOT, and I think we need to strive more for balance vs. being awesome at ALL THE THINGS. Overall, probably not a great fit for Lean Cuisine.
I found the experiment interesting, and I don't have a problem with this experiment focusing on women (who have been left out of enough research over the years). I think the idea of support from friends making it easier to accomplish our goals is something we don't necessarily think about on a conscious level, but it makes sense and is nice to see some data supporting that.
I'm not a fan that men get away with bad humor like Johnny Carson, Jay Leno and Dave Letterman but it was an unacceptable comment. Sad it had to end so soon.
I think that men should be included .
men should be included
I love this, a great support system can help you through the worst!
Women have been doing it all for centuries. In today's society, having it all includes career choices more than ever. Making the choice of marrage/ family is put on hold until women are in their 30"s. The ad shows how these women changed their choices when interacting with other women. I also agree with other statements that men should have been included in this social experiment. After all, men eat Lean Cusine too.
Interesting, fun and creative for me...wow! I liked it a great deal. Does that work for you the way it works for me?
I think it was a great experiment but a lot are taking it the wrong way. It's meant to spur conversation, so for those commenting that they dont think it was inclusive enough, use it to start your own conversation with those in your life, not about the actual video but the message.
I think it's stupid
People nowadays are always looking for the negative. We all would be much happier if we looked for whatever good we can take and then move on. The message is very positive in this video. Men should not have been included. The pressures they face are different and they approach them differently; give them their own video. As to the complaint that this is coming from a low-calorie food manufacturer - overweight is a health problem. Some people use these products to get to or maintain a healthy weight, not to be as skinny as a model.