Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!
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May 30, 2018
The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.
As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:
Others are upset that only women were include in this experiment:
However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:
What do you think about the Lean Cuisine #ItAll experiment?
Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
Make a Comment
by beetea | LAFAYETTE, LA
It is okay. No real mention of Lean Cuisine, so that was good with me. Very interesting ideas.
by Tharvey04 | White Plains, NY
I think it could work and lean cuisine is for everyone.
by tcarolinep | KNG OF PRUSSA, PA
I think it's misguided and of course men should have been included.
by Montana3000 | COLUMBUS, OH
Women are under way too much pressure to do everything that society thinks that a woman should be responsible for and more.
by guavagirl | Palatine, IL
I think this campaign is PERFECT. It shows how women relate to and empower each other. that men were excluded was not the point at all. They can do a second video with men and see how the reactions differ.
by sassercc | CONWAY, AR
This is my first time hearing about the campaign. I like the experiment and that it was women only especially since it's rare that you hear men talk about struggling with having #ItAll
by Servangirl | COLLEGEVILLE, PA
I think having #ItAll is something that everyone can relate to, but I appreciate the female focus of the advertising!
by hubbalance | BROOKSVILLE, FL
People will complain about anything. Men ALREADY have it all... so of course they weren't included. They don't have to make as many sacrifices and juggle as many things as women do. This has nothing to do with dieting or even eating healthy.
by mercy2angl | BARTLETT, TN
I believe that Lean Cuisine could have opted for a better campaign slogan that was all inclusive. I suppose that they have opted not to have #itall.
by ghpc70 | CROWN POINT, IN
Every person can decide for themselves what #it all means to them. Having it all is very hard work to obtain and keep! It is worth all the hard work, but as I get older, what it all means has changed and having it all means less which means less stress and more enjoyment out of life. Do I really need it all? What really matters? Focus on what makes you happy!
by Denigan17 | NINE MILE FLS, WA
I think it's a good way to spark discussion.
by sandramburns1959 | CONCORD, NC
Should have been put to men too. How come always the double standard? Men get fat, nothing said. Women, we are just put down.
by sandramburns1959 | CONCORD, NC
Misguided, should have included men too.
by elph71 | TALLAHASSEE, FL
I think the discussion is necessary, it's about time women started challenging the notion that you should try to have it all. It's exhausting. I think what women really want is the opportunity to choose which parts of it all to pursue, and this experiment did highlight that, although the decision to do so in a store format is kind of weird. I also question whether having them go in with a buddy encouraged them to reach for the stars. What it might have actually done is cause peer pressure to make them choose more ambitiously in certain areas than they really wanted to do.
by lemonlaurie | TOMS RIVER, NJ
Having it all means doing what is right for you not everyone else.
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