Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!
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May 30, 2018
The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.
As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:
Others are upset that only women were include in this experiment:
However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:
What do you think about the Lean Cuisine #ItAll experiment?
Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
Make a Comment
by alluringbrat | BRISTOL, CT
I think its their right, but companies should care more about selling quality products!
by kkaplan | Beach Park, IL
The challenge was to women and about women's views, so I think it's fine.
by bsf4016 | Memphis, TN
Advertising is lost on me, lol. I don't have a problem with it.
by skittles4203 | GLENDALE, AZ
I liked it but I do think that men should have been included but it isn't going to take away for the intended message. We can have #ItAll regardless of gender! People need to stop giving into the media hype about body perceptions and be happy with who they are, changing themselves for them and no one else!
by Escada96 | florence, AZ
I think it's interesting, not sure if I like it yet or not tho.
by lisabrown | Camino, CA
Men should be included, afer all, they are an existential part of life and decision making. The film says women help women make truer choices. Not sure about that with the out of control feminism that is about.
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by aneube | BARRINGTON, RI
it's an uphill battle for women, more so than men, and sadly lean cuisine is marketed to women. certainly a conversation starter!
by Tammylh79 | BALLARD, WV
I don't understand why Lean Cuisine wants to stand behind this it just doesn't fit with their brand however I do think it sounds good
by mrscole131 | Harbor City, CA
I think it's a bit misguided. "The idea of having #itall" is an extreme way to live--equitable with trying to be "perfect"!
by Marisela | Longview, TX
i found it really interesting but i don't understand what it has to do with lean cuisine. it would have been nice for men to have been included
by bonita7878 | SPRING VALLEY, CA
I loved how this was about visual representation to delve into other matters. It touched my heart watching how each of them explained what they saw in their friends; it was very empowering! I do feel that this could encompass more demographics though.
by Peachesncream887 | NASHUA, NH
I like it overall but do think men should have been included.
by millitt | Fort Worth, TX
Men should have been included. All the pressure should not be on women.
by drimeth | Tolland, CT
I can see both sides of the argument! I think the experiment is great!
by Onyisam | SACRAMENTO, CA
Of course, I don't see why men should not be included.
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