Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!
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May 30, 2018
The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.
As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:
Others are upset that only women were include in this experiment:
However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:
What do you think about the Lean Cuisine #ItAll experiment?
Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.
*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.
Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!
Make a Comment
by katierysz | NEW BEDFORD, MA
I think where they went wrong is the end of this towards specifically women. If they included all genders, then I don't think there would be as much of an issue.
by lisahillberg | SAN ANTONIO, TX
I think they should of included everyone because we all can relate. Not just women go through this. We All Do!
by CKBaum46953 | MARTINEZ, GA
As a society we need to support those we chose to surround ourselves with. I loved seeing friends bond further over this exercise. I wonder what would happen if you tweaked the experiment and geared it towards the ever expanding population of empty nesters. We too, at this stage in life, continue to make choices. Many of us want to challenge ourselves in new directions, want to continue to support our children and now our grandchildren without losing identity of self. In my opinion we were the generation (those of us in our 50's and beyond) who were convinced they could do it all and sadly learned that is not necessarily the case. We have as many choices as those you featured in the video, just different ones. Wonder how life experiences would nfluence our decisions going forward....great experiment! Thanks Lean Cuisine.
by yangfen88 | MELBOURNE, FL
men should be included
by cowlady2 | DELAND, FL
I dislike everything about this campaign. Men already have it all and have for centuries. Get over yourself Lean Cuisine!
by BonnieS | GRAND BLANC, MI
A bit misguided, men should have been included
by mbb216 | FT LAUDERDALE, FL
Men should absolutely be included
by ashagner | DELPHOS, OH
I think that it is a bit misguided, because I feel that men should have been included.
by arress | HESPERIA, MI
I feel it is a positive message, but feel that men should be included.
by stuffparentsneed | CHATTANOOGA, TN
If it gets us talking, then it's successful. So it's a win!
by Sohair | Alsip, IL
I liked how women influenced each other why not men too could experience this
by orchidlady01 | PEMBROKE PNES, FL
It's interesting how what the women said differed when they were by themselves versus when they were with friends.
by ionsieve | Lafayette, CO
Why do we think having it "all" will make us happy?
by max6491 | lynnwood, WA
these shouldn't be any more different between men and women, lean cuisine must have heard that message already !
by Mellycons | SAN ANTONIO, TX
Why is it only women? I think men should have to feel the pressure of appearance along with everything else.
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