What Changes Does McDonald's Need to Make?

   By SheSpeaksTeam  May 06, 2015
257

 

The struggling fast-food giant's sales have fallen recently and their new CEO, Steve Easterbrook, unveiled a turnaround plan on Monday morning. And he did not mince words when discussing the company's problems.

Recognizing that recent performance was "poor" and that "the numbers don't lie" - some of the challenges he faces are:

  • Tough competition from growing burger chains like Shake Shack, Five Guys and Smashburger (consumers feel that burgers from other chains taste better and are made from higher quality ingredients even though they cost more)
  • Consumers are also embracing "fast casual food" dining from Chipotle and Panera
  • There is increased competition from a full blown breakfast war, notably from Taco Bell, and the McMuffin is under fire

But what Easterbrook really wants to change is the quality of the food and the stale brand image. He stressed that they need to innovate more. What do you think?

  WHAT CHANGES WOULD HELP McDONALD'S?*

Tell us your thoughts and suggestions about their menu or brand image in the comments below
and you will be automatically entered to randomly
win a $25 McDonald's Gift Card.

 

 

*This giveaway is open now through May 16th to USA residents over 18 years of age. No purchase necessary.

 

 

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mrs65roses by mrs65roses | WAUKESHA, WI
May 07, 2015

Focus on fresher, higher quality of ingredients like meat. When we see meal that is years old, not deteriorating at all, people start to wonder what it will do in our stomachs. The meat patties are so thin and frozen so quick vs quality wins here.

CTCarra by CTCarra | CLEARWATER, FL
May 07, 2015

better quality meat, healthier options

CNelson by CNelson | NASHVILLE, TN
May 07, 2015

I think they should offer more side items besides just fries. They could offer fruit such as Chic Fil a, a salad, baked potato, or chili as Wendys, or onion rings as Burger King. There are so many other options out there and McDonalds needs to up their game with a better menu. However, their prices would probably rise also.

janettwokay by janettwokay | SUNNYVALE, CA
May 07, 2015

I'm hoping McDonald's will add more salad choices to their menu. They only have three and out of those three, only one is my favorite. I'd eat in their restaurants more frequently if they had a larger salad selection.

roseruss by roseruss | CASEYVILLE, IL
May 07, 2015

McDonalds needs to have a better quality tasty burger. If the quality and taste is there, people don't mind paying a higher price.

lorikeet8 by lorikeet8 | SANTA CLARITA, CA
May 07, 2015

Yes, I feel like there are a lot of other "high end" burger chains opening up and with McDonald's increasing prices it drives us to look for other places to eat on the go.

ihavtwins by ihavtwins | Palm Bay, FL
May 07, 2015

Their food just doesnt taste good anymore. Time to upgrade with fresh somewhat healthy foods that are natural and taste good. The food sits in my stomach like a big rock, it is awful. Consumers are looking for fresh healthy but food that is recognizable and tasty. They need to change with the times. Get ahead of the game with some gluten free choices, some ethnic choices maybe! Some good food that people can take to work with them. Mcdonalds doesnt have to mean fries and burgers and nuggets.

sonia23 by sonia23 | LOUISVILLE, KY
May 07, 2015

expand to different menu items to change it up add more variety

ooster1 by ooster1 | ALOHA, OR
May 07, 2015

I would like to see baked French fries instead of fried as baked is healthier. Also not serving fries with salt on them would be great as well since the fries get really salty sometimes and I can not eat them when that happens.

Peachesncream887 by Peachesncream887 | NASHUA, NH
May 07, 2015

Prices for meals are inflated so I would say lower those prices--honestly I never buy them anymore because of that. Also, Mcdonalds coupons come once in a while but are still scarce. Wendys and BK send out so many more and I feel if Mcdonalds sent out more coupons that would help them out a lot in terms of business.

bloubeck by bloubeck | KANSAS, OK
May 07, 2015

removing additives like Panera and using high quality ingredients would be great

smarti by smarti | DECATUR, GA
May 06, 2015

Improve the quality of the ingredients.

bettycd by bettycd | Budd Lake, NJ
May 06, 2015

Stop frying everything! Healthy is simple basic way of making a sandwich without all those secret sauces that are high in fat and calories. Use real cheese - not processed. And I would suggest that you give a bottle of water with every meal. They come in because they are hungry not thirsty

NandaG by NandaG | MODESTO, CA
May 06, 2015

They need to improve there over all service.

Sweetpe81689 by Sweetpe81689 | LAKE CHARLES, LA
May 06, 2015

I would like alternative sides for adult meals, like the kids meal. Healthier side options would be nice for us adults as well. It would help us set a better example for our kids to see us eating a small salad or apples with our meal.