I already use Tide, but was pretty sceptical about the cold water on my whites. After a few loads of jeans and colors, I got the courage to try it on the dirtiest white socks. It was WONDERFUL! I'm sold, now I can't wait to see what the electric bill looks like. Too bad it's not the same price as regular Tide.

It cleans just as well as the regular Tide we use but is hard to find in stores. It made MH's skin itch after using the fresh scent version, so I wouldn't recommend for anyone sensitive to fragrance or dyes.

Love it! I'm always suspect when a detergent promises to wash well in cold water (remember all tempera-CHEER?!) but Tide Coldwater really does the job. I put my dingy whites in and it noticeably cleaned and freshened them. My white bedspread that the dogs sleep on was crisp and clean after a wash with it. The fragrance alone is beautiful (my son said it makes him feel 'nostalgic' because our old neighbors used to use it) and fills the house. Nothing like pulling on a shirt that you know is clean and smells great or getting into bed at night with fresh-smelling sheets and blankets. I do believe I'll skip on the cheap-but-decent laundry detergents from now on and invest in Tide Coldwater.

I'm glad there is a product specifically designed with cold water washing in mind.

I have very hard water and though my clothes smelled great using the Coldwater Tide, it didn't work any better or worse than the other detergents I have used washing in cold water.

I love this product - it cleans clothes well and smells great. I wash almost all laundry in cold water, so it's nice to have a detergent specifically designed for that. The only thing that keeps it from 5 stars is its price - Tide is consistently the highest-priced detergent in the store. Work to get the price down, and you'll have a real winneR!

I have never really been a tide user. I always use the bargain brands. I was really impressed with the quality of the product though. I have been washing my laundry in cold water for years and really can't see a difference in cold vs hot. I grew up with German washers and they boil the water (they only have a cold faucet hookup) to clean your clothes so if you don't put it on a hot temperature it always use cold water. so when I moved over here I just used cold too! I agree that Tide is expensive but whenever I can match up a coupon with a sale that makes it affordable I will continue to use it.

I noticed a difference in my gas bill when I used this for a week. My bill was lower when I switched to washing in cold water only with Cold Water Tide. It doesn't doesn't get out tough stains so that's the reason for the 4 star rating. Saves you money if you have a gas hot water heater though.

I really like the smell of this detergent. It cleans good, too. I have been using it for a week now, and all the clothes, with the exception to grease stained ones, come out very nice and fresh.

Tide Coldwater gets my clothes clean, but the best part is how good our laundry smells after using it. I only wash in cold water, and haven't had problems with other detergents not cleaning our clothes in it. But others can't compete with Tide Coldwater's fresh smell.

Tide has always been my "go-to" laundry detergent. I may get tempted when other brands are cheaper but I've just not been able to cheat on Tide. HOWEVER, I was very sceptical about whether a cold water version would get my kids filthy sports gear clean. My son has been playing football and I have to put gloves on to even touch it to put it in the machine after a game. This was going to be the ultimate test for cold water Tide. Amazingly it came out very well. Maybe not as sparkling clean as if it'd had a warm water wash but not bad, certainly passable. So now I feel I can confidently recommend it to others.

I was very impressed with TideCold Water. I have a HE machine and my clothes were perfectly clean in the cold water. Stains both grass and tomato sauce were gone in only one wash. You wont set in stains that you miss b/c cold water does not set them. I would definitely recommend this to a friend and continue to buy it when I see it on sale and with a coupon!!

I am impressed with how well Tide Coldwater worked and I really like not having to wash with hot water. I tested the product by doing a load of my son's bedding that he had peed on. Normally I would wash it in hot, but I gave the Tide a shot in cold water and was happy to see clean results. I would love it if they made a dye-free version, as we all have very sensitive skin, especially in the winter, so I try to reduce the number if irritants that we are exposed to, especially soaps.

I was very impressed with how well the Tide Coldwater worked. I always use cold water no matter what to save energy but I could tell a difference when I used the Tide Coldwater instead of my usual product. Tide Coldwater is one product that will make a great difference in my laundry. Thanks!!

Really love how clean my clothes are after using Tide ColdWater. I like that I just add it to the washer and that its it. The fresh scent is awesome. I can smell it through out the house while I am doing laundry. Great job Tide!!!! You have out done yourselves.