The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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Yes men should be included
It's great to have someone to express yourself to.
like the message and I think Lean Cuisine is for everyone and has a positive message.
Men should be lncluded.
I think it's a good video. We are trying to balance it all. Women do influence each other - when I shop with friends I tend to buy more or treat myself because they remind me I deserve it.
I think they had good intentions but it went sideways and probably should have included men
Men should have been included.
Yes, men should be included.
Yes they men should have been included. Equity right?
I believe the real purpose of this experiment is not being explored or understood. What I see is a celebration of women being honest and talking about what they really want and value for their lives, not "leaving men out" of the experiment. Not once in the video above did I hear the word "diet" or "men can't have it all". I am happily single with children, a cancer and abuse survivor, and I'm putting myself and my children first. I personally don't think it is misguided, and I think this should be about empowering women. I don't care if men get mad they weren't included.
I think everyone should have been included. Why should #ItAll be targeted at Women. Why do I want to have it all. Think it is just adding to the Women who stay at home raising a family versus the Women who opt to work controversy. Kudos to those who can have it all but please don't set that as a goal for everyone!
I like Lean Cuisine. But men should have been included, too, preferably. ;)
I LOVE the concept and the idea, the video was a little confusing how ever...
I LOVE the concept and the idea, the video was a little confusing how ever...
While I understand the backlash, I think making good choices for yourself is important. I am 5'2", and my daily calorie count is restricted by how small I am. But I still want to indulge! I want to have it all - great food and a great body. I think this campaign was meant for people like me, but not everyone (and maybe they should be more inclusive).