The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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Agreed, both men and women face these issues everyday. Men should also be included in #itall
i don't think men should have been included b/c I wouldn't think many men are customers for the product
what in the world does any of that video have to do with microwave dinners?
I agree that everyone should be included.
It would be interesting to have compared the test results between women and men. It would also be nice to understand why Lean Cuisine conducted the experiment.
little misguided, should have included men, good to have both sides of opinions.
Lean Cuisine is a private company. If we don't like its policies, products and/or ad campaigns, no one is forcing us to be its customers.
I like it. Women, especially mothers, face different pressures from society!
I think these topics are important and if men want to feel represented, then they should be. Maybe poll the men to see what they want.
its good to have honest conversations and think at least there trying to have conversations.
Its a great message, but I guess men should have been included.
It's very misguided seeing that they have commercials and products geared toward helping women lose weight
I thought it was interesting. Sure, try one with men, it should be equally interesting.... I don't know why there would be 'backlash on this video. I think people are becoming too sensitive. It just shows that women are somewhat more honest about what they want. I'm not sure why a frozen food co sponsored this, but it's not a big deal.
I feel like it's always a good idea to include everyone.
Yes, everyone should be included!