Lean Cuisine's #ItAll Campaign Controversy. Tell Us What You Think to Win a $25 Amazon Gift Card!

    by   SheSpeaksTeam   

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May 30, 2018
232

The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.

Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.

What do you think? Watch the video, read some of the reactions, and then tell us your opinion below. One commenter will be chosen to win a $25 Amazon gift card.

As TODAY reports, many of the negative comments center on the fact that #ItAll is coming from what most view as a diet company:

Others are upset that only women were include in this experiment:

However, not everyone is unhappy. Supporters of the campaign appreciate that Lean Cuisine is opening a dialogue about the pressures women face to have #ItAll:

What do you think about the Lean Cuisine #ItAll experiment?

Do you like it? Or do you think it's misguided? Should men have been included? Tell us below! One commenter will be chosen to win a $25 Amazon gift card.

 

*One lucky commenter will be chosen at random to receive the $25 Amazon gift card. Giveaway is open through June 17th, 2018 to U.S. residents at least 18 years of age. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. Winner will be notified by email.

Update: Thanks to all who commented. Congrats to the winner, SheSpeaks member Servangirl!

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by go2kauai | honolulu, HI
Jun 05, 2018

Agreed, both men and women face these issues everyday. Men should also be included in #itall

by Callie1981 | morehead, KY
Jun 04, 2018

i don't think men should have been included b/c I wouldn't think many men are customers for the product

by catnip1222 | ROCKY FACE, GA
Jun 04, 2018

what in the world does any of that video have to do with microwave dinners?

by ecollins86 | Laveen, AZ
Jun 04, 2018

I agree that everyone should be included.

by buzymum | MADISON, WI
Jun 04, 2018

It would be interesting to have compared the test results between women and men. It would also be nice to understand why Lean Cuisine conducted the experiment.

by skasbaum | COTO DE CAZA, CA
Jun 04, 2018

little misguided, should have included men, good to have both sides of opinions.

by musicrow | NASHVILLE, TN
Jun 04, 2018

Lean Cuisine is a private company. If we don't like its policies, products and/or ad campaigns, no one is forcing us to be its customers.

by medgirl2001 | loma linda, CA
Jun 04, 2018

I like it. Women, especially mothers, face different pressures from society!

by kellyr78 | Elmhurst Twp, PA
Jun 03, 2018

I think these topics are important and if men want to feel represented, then they should be. Maybe poll the men to see what they want.

by witchmom05 | ABINGDON, VA
Jun 03, 2018

its good to have honest conversations and think at least there trying to have conversations.

by fairydancer35 | NISKAYUNA, NY
Jun 03, 2018

Its a great message, but I guess men should have been included.

by MollyJG | MILFORD, CT
Jun 03, 2018

It's very misguided seeing that they have commercials and products geared toward helping women lose weight

by browneyes78 | Homosassa, FL
Jun 03, 2018

I thought it was interesting. Sure, try one with men, it should be equally interesting.... I don't know why there would be 'backlash on this video. I think people are becoming too sensitive. It just shows that women are somewhat more honest about what they want. I'm not sure why a frozen food co sponsored this, but it's not a big deal.

by KouponKat | NAPERVILLE, IL
Jun 02, 2018

I feel like it's always a good idea to include everyone.

by rubydreamer | ALBURTIS, PA
Jun 02, 2018

Yes, everyone should be included!

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