The frozen food company, Lean Cuisine, recently conducted an experiment to see how women make life decisions. The "#ItAll" campaign found that women make different choices when they are alone versus with supportive friends.
Though Lean Cuisine tried to show that they are supportive of women, the campaign, along with the video they released about it, has caused some serious backlash on social media.
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I loved this. It shows how women can be a great support with one another. You can never truly have it all, but you can experience it to the full, by appreciating yourself and loved ones. Lean cuisine just sponsored this. I think they should try this separately for men.
I think anything that opens a dialogue, whether it's a contentious point or not, is a positive. All people, not just women, need to know what they want in their lives and have the support necessary to have #itall.
I definitely think people wouldn't be so upset by it if the experiment would have also included men.
I think men should have been included
We all have too much to do, we all do. Hard to make choices
I didn't see anything diet related in the video. To m it was all about making choices. Different people want different things and there's no right or wrong answer because at the end of the day, you have to look at yourself in the mirror. Be someone you want to see.
I agree it is good message and should be for everyone
It depends on the person
I don't feel like men have to be included. I think that encouraging women to go for #itall is completely okay. You don't have to reach all your goals in life or have everything, but there is no reason a woman shouldn't feel empowered to strive for all she wants!
I didn't mind this video, to me it was a reminder that I have good friends who encourage me to do things that I want to but might be scared to do.
I think men should be included as well in the Lean Cuisine #ItAll experiment.
I think it's a good message, but it's not something I would think of when I think of Lean Cuisine. It feel more like the company is trying to jump on the women positivity bandwagon.
misguided
I do find it a bit hypocritical that a diet food company is the one supporting this campaign. Body acceptance is one of the biggest things many women struggle with and Lean Cuisine's entire line of products underlines the idea that women should look a certain way and weigh a certain amount. Sorry, as correct as the message is, I don't want to hear it spouted by a company that profits from the pressure women face every day.
I think in the promotions that there should have been more detail in what kind of message they were trying to send and who the message was geared towards.