For the 11th year in a row, SheSpeaks fielded the annual Holiday Shopping Index. Over 1,200 women ages 18-65 from the SheSpeaks community across the U.S. participated in the study.
Overall, women are more optimistic about both their own economic situations as well as that of the overall US economy going into the critical holiday shopping season vs. 2022. However, this is not translating into increased holiday spending. Women reported that their holiday spending would be flat to last year. This is reflected not only in overall spending but also individual category spending like clothing, gift cards, technology, jewelry etc.
Women say the #1 factor (65%) that will determine how much she will spend is her personal/family finances. And those numbers are down 36% year over year.
You would expect women to say their spending will be up this year vs. last year but it is virtually the same. Additionally, when we delved into specific categories, women said their spend would be flat year over year in EVERY category.ALIZA FREUD, CEO SHESPEAKS
wow can not believe nearly 47% of people think the economy is holding steady or increasing - who buys their groceries? I am trying to feed a family of 6 and my grocery bill is at least TWICE what it was last year.... Would love to know they median income of the people polled because us lower middle class are NOT doing well.
Are there plans to expand to Europe? I live in the Netherlands and would love to try some new things. For me it's kinda boring because it's all US.
It?s interesting that 42% of the women polled believe the economy is improving, while a clear 40% intend to spend less this year on the holidays. Clearly there are a number of us who are concerned on both a personal financial and economical front. The cost of living continues to increase and the wages stay the same.