I feel like e.l.f. is really starting to step it up .e.l.f. is creating many new products at affordable prices great for all ages and beginners. I own baked regular and mineral eyeshadows ,compacted powder and cream blush, and a couple brushes. What I am impressed with most is the cream blushes. the cream blushes have incredible pigment and I really do mean that. The mineral and regular eyeshadows have very nice pigment also. As for the compacted powder blush, I wish they had a bit more pigment. I also feel the same for the baked eyeshadow. the baked eyeshadows have beautiful colors, however, lack that color when applied.

I am impressed with ELF for a number of reasons....first let me say I tried this about 6 years ago and HATED it! They have reformulated their products and now they are GREAT GREAT dupes to famous, expensive brands! I love ELF and will continue buying it....I have told many many people about it!!!

I actually started buying elf makeup when I thought the company was going out of business a few years ago. I absolutely love the glosses to wear plain or add a little shine to my lipstick of choice. I also really like the eye shadows be it powder, liquid or mineral. I'm a fan of elf and even though they are low in price, the quality is actually pretty decent.

There are a few misses in this brand of cosmetics but also quite a few gems that will save you quite a bit of cash. Their makeup brushes are great quality and tens of dollars cheaper than other comparable brands. My favorites are the mineral eyeshadow (beautiful shades) and the "All Over Stick" (perfect for blush or eyeshadow) which are not only budget-friendly but give more expensive cosmetics some competition. My only advice is to avoid the makeup primer and the liquid eyeliner. Neither seemed to be very effective.

I love e.l.f!!!! It is great quality makeup (most of it) for a great affordable price! I've tried a majority of the products and very rarely am not pleased. I only wish it was available in more stores and I wish the stores it is available in had a wider variety of their products.

I recently bought a bunch of their makeup & brushes & received a free gift of makeup from their site, I loved the sale & special offers so it was too good to pass up. It was the first time I tried their makeup besides I had bought their eyelid primer at Target for only $1. The primer works well enough for the bargain. one of the things I purchased was the 144 eye shadow palette for $15 I will never use all of them, but it is a great value for the price, and while not all colors swatch or go on as well, a lot of them are highly pigmented. They offer mattes, nudes & shimmers so there's something for everyone. I recommend this if you are on a tight budget, or just starting out in makeup.

I've tried quite a few ELF products throughout the years. I really enjoy their brushes, as they are so affordable and the quality is very good for the price. I especially like the flat top powder brush from the studio line. Another favorite of mine is the sugar lip scrub which comes in a lipstick tube. It works well to exfoliate my lips, and is only $3! Would definitely check out the brushes and lip scrub if you are curious about this brand!

I like e.l.f. products and the price of them. I've bought several different things over time and have no complaints at all.

I saw this product line in Walmart and also in TJ Maxx. It is a good line and is priced very reasonable. I even bought sets at Walmart for Gifts for Christmas.

I love all kinds of make up but I've found that this brand is normally way worth the price.

I am just beginning to purchase all kinds of ELF products. I am excited that all the products are low cost and affordable!

the eye refresher is one of the best cosmetic item they have made

They are very affordable with medium quality great for people experimenting wit makeup and on a tight budget.

I recently tried the eye shadow and although I loved the rich color, I had eye shadow dust beneath my eyes despite the fact that I tapped the excess before applying. Excellent product for the cost.

I HAVE ALWAYS USED ELF PRODUCTS. THEY ARE GOOD BEAUTY PRODUCTS FOR THE PRICE!