I love E L F makeup!! I was first introduced to it from a promotion they were holding in 2009 when they were first coming out. They allowed users to choose any of their products and in any quantity and pay only shipping. Of course I picked every item they had that was not sold out. Their product is wonderful and at a great price!! I have a friend who purchases nothing but the "Expensive Mall" makeup and I had her fooled thinking my eye shadow was from that place as well. She could not tell a difference. I have now found E L F in Target and Big Lots. I would recommend this product to anyone!!

Great products at great prices!

I have been using ELF for a long time now, and even though the makeup is great sometimes the brushes are always on point.

Depending on what you get, this line is great. I love the blushes and the eyebrow powder. Super cheap and easy for first time makeup users

Great brand and they have great concealers that work!

As a whole, e.l.f. products are great!!! If nothing else, you can't go wrong with their brushes, especially the eye makeup ones. Their eyeshadow lines is pretty nice, a vast array of colors, many palette varieties. When you buy a palette beware though - most of the colors will be vibrant, smooth, and easy to apply, but a few will be chalky, barely visible, and just won't stick to skin. It's worth it to me though to lose out on 2 of the 15 colors in a palette when the collection itself was only $5.00 to begin with! If you use a higher quality eye shadow primer first, you can use e.l.f eyeshadows to get extremely bright, vibrant color. I also like their liquid eyeliner, goes on very smoothly and stays in place pretty perfectly. The only thing I've been less than impressed with is the one mascara I have tried, it was just extremely messy! The wand was very small, the mascara itself was very goopy and went on in thick globs that were tough to even out or wipe off.

E.L.F products are cosmetics on a budget! I have tried the powder compact which is not quite exact color but is good on coverage. The mascara is okay but not run free. Eye liner is comparable to other discount make-ups. I would recomend the products for young ladies first make-up or make-up for those on a budget.

Big fan. Although these products aren't necessarily "high quality" they are worth the price and variety! I get mine at target and can always find a variety of colors and products. I personally love and use the eye shadow pallets daily.

I have been using E.L.F. for years! Although its a less expensive make-up than regular store brands we purchase at the mall, I think its fantastic for the price. I love the lip glosses, and eye shadows and blush! I dont think you can go wrong with this brand! They say you get what you pay for, but I feel you get a little more with E.L.F.!! I use it and have referred several friends and co-workers as well. I dont know anyone that has used it doesnt like it. I would definitely recommend it to anyone that wants a decent make-up for their Eyes, Lips and Face!

this is a great web site they have great products that are affordable and useful. they have great dupes for high end products if you are a bargainer .

Really affordable makeup. Elf has some really good products, like some of their brushes are really good. Their baked blushes and highlighters have really good pigmentation. I defenitly will purchase from them again and try out more products.

I've been exploring this and it's been great so far. I love the wipes and the lipsticks as well. I am waiting on more products from elf that are coming in the mail and I can't wait to try them.

I've been exploring this and it's been great so far. I love the wipes and the lipsticks as well. I am waiting on more products from elf that are coming in the mail and I can't wait to try them.

ELF is a good drugstore buy. I have used several of their cosmetic products and have been pleased. Love the price and color selection.

i like elf cosmetics, they are truly affordable. Although i feel as if some of their products lack pigmentation, but overall a great cosmetic brand.