Love it ! Have it in every color. Stays on for variety of hours . Also very pigmented.

No creases from moisture, bold brilliant colors as well as naturals. Great little affordable pots of shadow.

I love these!! They come in lots of neutral colors as well as fun colors like purple and green. They can be used as a base for eyeshadow or alone for an easy, everyday makeup look. The price is great too.

The best eyeshadow for its price. Super pigmented and lasts all day. Blends well with a nice metallic finish. I own 4 already and will be buying this in every shade.

Creme eyeshadows are scary. Maybelline's Color Tattoo has me running toward them without abandon though. Talk about great staying power. I have yet to see if it lasts 24 hours, but it definitely lasts all day. I had been having issues finding an eyeshadow primer that I liked, but now I use this. The colors are quite pigmented, and they come in stunning shades. The only downsides? It smells like popcorn. I got over that though because of it's sheer amazingness. Also, be prepared for it to apply weird. I am used to powders so I find that using my finger (maybe that's unsanitary) allows me to have the most control. When I use a brush I tend to scoop clumps out. Overall,I absolutely love this product.