Creme eyeshadows are scary. Maybelline's Color Tattoo has me running toward them without abandon though. Talk about great staying power. I have yet to see if it lasts 24 hours, but it definitely lasts all day. I had been having issues finding an eyeshadow primer that I liked, but now I use this. The colors are quite pigmented, and they come in stunning shades. The only downsides? It smells like popcorn. I got over that though because of it's sheer amazingness. Also, be prepared for it to apply weird. I am used to powders so I find that using my finger (maybe that's unsanitary) allows me to have the most control. When I use a brush I tend to scoop clumps out. Overall,I absolutely love this product.

Wonderful Product I recently purchased this shadow, and the pigmentation is great. I like how easy it is to apply, I just use my finger to apply it, which helps to not use more product than you need. It lasted me the entire day which is great, and I didn't need to use an eyelid primer!

Fantastic find! First purchase was from the Leathers line, Creamy Beige and was a perfect one-color application for on-the-go make up, no fancy application needed! Then I expanded to Barely Branded and Bad to the Bronze - I just wish they'd re-release some of their previous colors! Also perfect to serve as a primer/base to layer other shadow colors. Really great deal when on sale at Ulta for B1G1 50%, eligible for their weekly coupon.

I love the garnet color of this product. It does last a long time and is perfect for a deep base color. I just need to figure out an easier way to apply it. I hate that it is a pot and wish it were a smudge stick instead. But the color is definitely lasting.

Love it ! Have it in every color. Stays on for variety of hours . Also very pigmented.

No creases from moisture, bold brilliant colors as well as naturals. Great little affordable pots of shadow.

I love these!! They come in lots of neutral colors as well as fun colors like purple and green. They can be used as a base for eyeshadow or alone for an easy, everyday makeup look. The price is great too.

The best eyeshadow for its price. Super pigmented and lasts all day. Blends well with a nice metallic finish. I own 4 already and will be buying this in every shade.

Great eyeshadow for the price. The colors are quite vibrant and fun.

These surprised me. I have the taupe color, can't remember the name, but these stay on your lids FOREVER! These are so pigmented and like I said, stay on for as long as you want them. I'll definitely buy more!

These are amazing little pots of eyeshadow and I have enjoyed every color I've picked up. They do tend to dry out after some time, but being a cream product, they should be thrown out after several months of use to maintain their hygienic properties. I actually use the Tough as Taupe color as my brow product, applied with a stiff brow brush. It doesn't budge through sweat or long wear and has quickly become a favorite. Highly recommend.

I use the color "Barely Branded" and I tend to use this product as either a highlighter on my cheeks or as a base for my eyeshadow after a shadow primer.

These will last all day, no problem and have beautiful colors decent price, here in my local store they are 6.99, the only downfall is you have to work really quickly with these because they dry fast and once they dry they are there for good. works best with your fingers, i own 4, but missed on the one thats a dupe for macs paint pot because it was limited edition. overall i will continue to add these to my collection, they are in the cutest glass containers and last forever, literally lol

Great product. Stays on all day. Doesn't really smudge or crease. The color selection is pretty good. Can find it to be a little too thick.

Love it! Very creamy and stays on all day. Love their color selection!