this is my absolute favorite mascara! I have very sensitive eyes and usually using mascaras makes them water and itch! The cool thing about this one is the primer. You apply it and let it dry for about 15 seconds and then apply the mascara on top of it. It takes a bit getting used to as it feels a bit THICK but the result is always amazing! It looks like I have false lashes on and I live that! Taking it off it NOT as difficult as some people say. The easiest way i found to take it off is you moisten your lashes with warm water for a couple of seconds and then i lightly grip my eyelashes between my thumb and index finger and pull them off.. just like falsies. Its very easy!! I recommended this product to my mom and she loves it too! swears by it even.

After trying this mascara, I have never tried anything else! It is wonderful! It never smudges or gives the racoon eyes. The white primer makes the mascara stay on longer and gives you long, full lashes. It stays on all day and never has to be re-applied. Even the waterproof washes off with soap and water. By far, the best mascara out there. Sometimes you can find a "buy one, get one free" pack also! It's great!

I love it! I actually stopped using the white side, just to save time and it still works wonderfully! It never has clumped on me and I like how it stays on until you take it off. No smudging or smearing or fading. Great product. I wish they had more color choices.

I love this mascara! Unlike the othe reviewers, I don't think it looks "unnatural" at all. The best thing about it is that it never smudges or flakes ... I can actually wear it on my lower lashes which I've never been able to do with other mascaras. It comes off easily with water so I wouldn't recommend wearing it if you're planning to cry at a wedding :-)

I love this product. It made my lashes longer and it stayed on all day. I would buy it again.

Love it.. will never use another mascara!

Love love love this!! For a more dramatic look put a couple coats of the white stuff on, then let it dry and put the black coat on. it's versatile so you can get different looks. It doesn't smudge, doesn't flake, and comes off with warm water. What can be better?

I love this mascara! I've been searching for a new favorite, go-to mascara for quite a while, and this makes my lashes longer without smudging or drying them out like waterproof formulas do. The basecoat does seem to condition my lashes; they are soft and in great shape when I remove my makeup at the end of the day. I have no problems with applying it and haven't had any clumping issues either, in the same amount of time as it usually takes me to apply. Totally would recommend...and already have!

nothin but <3 for this mascara...My second favortie

I am a definite fan of this mascara! My super blonde lashes look amazing! So easy to remove and I can actually swim while wearing it without fear of raccoon eyes (so long as the water isn't too hot) I just use the white on my top lashes and the black on both top and bottom to give the upper lashes more of a pop. Layering for night is great!

love it! takes a while to get the length, but worth it. also i have very VERY short lashes so if you have medium lashes its very fast and easy to use

I have tried all kinds of waterproof, smudgeproof mascaras & end up with raccoon eyes by mid day, until now. I wore L'oreal beauty tubes to an all day family reunion in 90 degree heat, sweating and playing with kids in direct sunlight and no raccoon eyes. The mascara lasted until I removed it at 9 pm that evening. No eyemakep remover is needed for this product, either. Warm water removes the "tubes". This was also a plus for me since I wear contacts & have to steer clear of oily eye makup removers.

Buy for natural look If you love a dark natural look of lashes, this is the mascara for you. It is not clumpy or voluminous. The length is okay, but keep in mind it takes twice as long to apply because you have both sides on the mascara.

LOVE this mascara! i ended up falling asleep with it on and the next day still looked great on.

Best Mascaras This company makes my very favorite drugstore mascaras. They are all high quality and it is really just a matter of figuring out the formula that creates the effect you want ( without the smears, itching, watering away, clumping, or too wet/ too dry formula....). I LOVE THAT THIS COMPANY ALSO OFFERS BROWN options... Which is a makeup artists favorite and will soften/ sexily almost every eye. This formula has a building primer which does lengthen nicely. Slightly glossy & long lashes. Very nice formula.