Very Important (38.5%)
Somewhat Important (54.9%)
Not at all Important (6.5%)
Everyone's definition of 'natural' is different. For me, it is important to be gentle without dyes or perfumes. I also support products that are not tested on animals.
I want a company to be upfront about what their "natural" products contain. I'm currently pregnant & have a two year old, so I'm very sensitive to what chemicals and preservatives I'm exposing my household to- even in my daily skin care routine.
Everyone knows natural means a no man-made product. While some man-made items are good, others are harmful. We are living in a world that seems to expose us to more harmful effects all the time. This includes pollution, UV, smog, etc.. It is always refreshing to find a natural product that works. Better for us, better for the environment.
I have a four-month old who is constantly putting things in his mouth. When I think about "natural" products, I think about products that I wouldn't be beyond terrified to see near his mouth.
i think it should be important to everyone that whatever they put on or in their body should be natural and not full of chemicals.
Having sensitive skin makes it necessary to use natural products.
as long as my skin feels & smells good-i like it
I find myself reading more labels recently.The realization that everything we wash down the drain eventually goes into our rivers,lakes,streams and oceans.We need to be more responsible with our resources.
I WANT TO BE AS NATURAL AS POSSIBLE BUT WITH MY SCHEDULE THAT IS NEAR IMPOSSIBLE.
The only thing I'm a real stickler on is artificial perfumes. They do horrible things to my skin and nose!!