Does it matter to you where you get your makeup?
The local drugstore/pharmacy (28.4%)
Department store (Macy's, JC Penny, Target etc.) (20.4%)
Supermarket (Walmart, BJ's etc.) (31.3%)
A specialty store (Sephora, Mac etc.) (15.5%)
Online (4.4%)
I shop at Ulta, their 20% coupon off the whole store (comes a couple times a year) cannot be beat. And the selection is great.
I get most of my makeup at the MAC counter at Macys.