When choosing between two products, do you consider whether the company is responsible and trustworthy?

There is so much in the news about a company’s reputation.  Does a company’s reputation impact your decision to buy a brand?  We’d like to hear your thoughts!

The company's responsibility and trustworthiness is one of my top priorities (34.5%)

It sometimes impacts my purchase, but it's not a top priority (50.2%)

I don't think about it much - other criteria are much more important to me when shopping (15.3%)

When choosing between two products, do you consider whether the company is responsible and trustworthy?
  • natcoleandliamsmom By natcoleandliamsmom
    on Apr 09, 2009  

    It depends on what item it is. If it is food or an item for my children, I would definantly think twice.

  • sylviaw By sylviaw
    on Apr 09, 2009  

    I think about the ethics of the company. If they are unethical i look at a diffrent companies product. also i will look at any recalls they had and if they handled them well.

  • ABBYMS By ABBYMS
    on Apr 10, 2009  

    I pay more attention to and try to buy products from companies I trust, but in this economy, I sometimes have to choose a lower price.

  • cdbarry By cdbarry
    on Apr 10, 2009  

    With everything we are hearing today about corporate dishonesty. I would not want to give my hard earned money to a dishonest company.

  • starriegirl By starriegirl
    on Apr 10, 2009  

    Good customer service and employee appreciation are one of my top priorities when choosing a company. I want the company to be thankful and appreciative of my business whether or not I have a positive or negative experience with them. On the same token I would expect them to have the same respect for their employees as well.

  • sgc1103 By sgc1103
    on Apr 10, 2009  

    if I knew that a product received funding to a political group that I oppose such as the Democrates then I would NEVER buy the product That is why I stopped using Heinz product and lead a grass roots effort to have others bann the use of that product here in Phila as feel that have destroyed this country!

  • llynsidhe By llynsidhe
    on Apr 10, 2009  

    If I knew the company was operating unethically, I would not purchase from them, but, I don't always know who is unethical and who is not.

  • dearprudence By dearprudence
    on Apr 10, 2009  

    I have stopped shopping at a couple of fast food restaurants because they were on the news about abuse of livestock. I would also not buy products that were tested on amimals.

  • agaphmou By agaphmou
    on Apr 11, 2009  

    Most of the time when I'm shopping I can't actually look up the company's record of responsibility,so it really does not play a major role(unless of course I actually heard something extremely negative)