Just like many women's hair color, the word 'natural' can mean many things to many people. More and more beauty companies are launching products under the 'natural' banner, but what does that mean?
Truthfully, it can run the gamut from the product having a small percentage of plant or essential extracts, to actually being up to 95% organic. Don't fret, there are many brands currently working on creating beauty industry standards to define natural products.
So we would love to hear your point of view... In which category below do you feel more compelled to purchase a product if it claims to be 'natural'?