Perhaps in the simpler times of the 1950s, inviting a perfect stranger into your house to fix a few things didn't make you feel so vulnerable, but things are different now. There are a lot more fly-by-night service companies, or service people who don't know how to interact respectfully with women, for instance.
Thankfully, we have a lot of resources at our fingertips, now there are web sites for consumers to post their own experience and comments - in the same way members post their own product reviews on SheSpeaks Do Tell. People use these online sites (mainly serving larger cities at this point) to establish and verify a service record for local household services. Now online referrals are available for the gamut of products and local services.
I've moved fairly often in my adult life, and it is always a tough process to identify the best qualified and most professional furnace repairman or electrician. So, what is your method to rid household problem madness?
Yellow pages|It still seems like the most direct route ? let my fingers do the walking
Internet|I don't need a phone book anymore and, even local services now have web sites and testimonials.
Friend's recommendation|Unless its an emergency need, I take time to ask discriminating friends.)
Newspaper, TV or radio ad|Ad campaigns seem to stick in my mind and I haven't been burned yet.