Recently, the pain relief medication, Motrin, ran an online ad on the company’s website. It was about “baby wearing” — i.e. carrying a child in a sling or a wrap, rather than pushing them in a stroller or carrying them in your arms.
Moms did not respond well to the ad. They were offended that Motrin suggested that they carry their babies as a "fashion accessory" and that it was not necessarily good to carry their babies around. Clearly the point of the ad was to show that carrying your baby might cause back pain and that Motrin should be your solution.
Motrin responded by pulling the ads. We were curious how many people actually were aware of this? Were you aware? What was your take on this?