I'm so happy with this brew. The vintage tin is cute, but it is strong and robust, but rounded enough and not bitter so it makes a smooth morning coffee. I always use a pretty mild creamer, like French Vanilla, so I can still taste the flavour of the coffee itself behind it. I'm not a black coffee drinker, though.I received this one for free from the SheSpeaks Unboxed #GoalForIt, and I was really appreciative of it. Super good roast! A perfect morning coffee.