I can't believe I didn't discover this sooner! I have some really ugly, chapped lips. I would apply all kinds of lip balms, but the dry skin would just stay. I would try the toothbrush method but it didn't help my lips. This product WORKS. After you get through the first layer, the sugars exfoliate your lips and leaves them super soft! It smells great and is made with natural ingredients. I can't believe other brands don't have something like this. Elf is really stepping up their game!