Gold Bond Ultimate Lotions are the best hydrating/moisturizing lotions on the market! This lotion lasts ALL DAY! I have never found a lotion that was able to keep your skin soft and moisturized throughout the day without being greasy feeling. The Gold Bond Ultimate Lotion has no leftover residue on your skin and doesn't feel greasy. The price is more than most lotions, but worth every dollar! It's the only lotion that the adults in my family trust to keep their skin feeling soft!