I love this it honestly does taste like coke without the calories or the diety after taste. The coloring/design of the bottle also doesn't advertise the fact that it is diet. Coke also has a wonderful rewards program. Great as a mixer ;)

I love, love, love Coke Zero! I prefer it over Diet Coke because the flavor is better but still has no calories. Definitely a win for Coke!

doesn't taste so diety

I like diet and regular Coke. This one wasn't for me.

Great taste! Without feeling bad about the calories. Just refreshing cold favored cola without the after taste.

i liked the fast that is has no calories, but I did prefer the taste of regular diet coke over the coke zero

Before coke zero came out I was low on options for a soda to drink. All the other drinks have a bit to much sugar for me. I can taste the difference between Coke Zero and regular Coke but I like the taste of both so it doesn't bother me.

I love Coke products but Coke Zero leaves me wanting. I do not care for the flavor. I have not ever been disappointed in Coke products until this one came out.I am normally a fan!! I prefer Diet Coke over Coke Zero!!

Coke just spent more than $2 Million to fight Prop 37 in California. What they were against was honest labeling of food and beverages. Coke (and Kraft, Pepsi, Nestle and others) don't want to have to tell us if they use Genetically Modified Organisms in their product. Imagine that -- they want to keep us in the dark and spend MILLIONS to be able to do so. No thanks Coke, you'll no longer be found in my house.

I absolutely love Coke Zero, this has got to be the closest match to the real deal without all the sugar and extra stuff that comes in a classic coke. I feel less guilty when I have a coke Zero, compared to when I have a classic coke.

I try not to drink too much soda, but when I do I choose coke zero. Cherry Coke Zero is the best! I think it tastes much better than Diet Coke. Love that it has no calories too :)

This is the only no/lo calorie drink my boyfriend will drink, as he says it's the only one that doesn't have that nasty after taste most diet drinks have.

It's not bad, and the calorie count definitely helps it's appeal!

I love love love my regular Coke but when I am trying to save calories and keep taste, I always grab this! It is really good!

Coke Zero is excellent tasting. I feel like I'm drinking regular Coke but I'm getting the benefit of zero calories!