Limited colors but does the job.

This is a great product for the price. It's the cheapest on the shelf, yet works as well as any other discount store brand. Darker colors begin to fade after a few weeks but that's the same with the other brands as well.

I had a not so good experience with this product, but after reading other reviews, I think I just need to leave it on an extra 10-15 minutes longer. I agree that it is so much cheaper than other products. I usually use clairol and have had the best results with it. Since it is cheaper I think using this as a root touch up would be an excellent idea. I could actually touch up my whole head instead of just some of it due to small amount you get in other touch up products. I also tried the mouse absolute and I also think it was a disaster. They have had the Revlon 2 for $5 at my walmart and I will be getting a couple boxes for my touch ups. Thanks for that idea.

dont get this it burns your head when dying

revlon box hair dye cheap box hair dye, tends to turn brown hair a dingy green and isn't very attractive!