I love baby lotion and Baby Magic is very good. Is it the best on the market for babies? Not to me. I actually prefer another leading brand over Baby Magic but it does smell ok and it may be your favorite.

I love this lotion love the smell i still use this and i am in my 40's

Product is very light and tends to be a little watery. But the smell is amazing. It just screams "fresh, clean baby!" I use it on myself and my 18 month old son. The hospital I had it at provided a ton of samples but it has been easy to find in store too.

I love the smell of this product! It is a true fresh, baby scent. However, it is a tad bit watery, and seems to not keep my babies skin very moisturized. When my son was little, I used to put this on him several times a day.

Great baby lotion kept my kids soft all winter long and even pampered me when I needed it.

smells so good!

hmmm.. my baby smells wonderful and feels soft :)

Love the scent of this lotion but we go back and forth between this and the Aveeno lotion for our son. Or will put this on his hands and face. The baby magic does not keep his skin soft but the Aveeno does help wonderfully.

I tried this lotion after getting it as a baby shower gift.. I had always used Johnson's brand.. I was pleasantly please with how well it worked on my baby's skin and it had a pleasant smell, I have also tried it on myself and it works pretty good for everyday use after getting out of the shower..

I love this smell. Smells so great! Leaves baby skin soft and smelling good.

I love the soft smell it has. And it's also really creamy

Baby Magic Lotion is definitely a favorite in my home. I have used it with my babies but not only with them but both my Husband and my Teenager love the Original baby Magic scent and use it themselves. It is great for keeping moisture locked in all day.

This is quality lotion. It has a nice scent and isn't greasy. It does its job. However, my favorite is Johnson's. It smells more like "baby" to me which I love. So, it is not my first choice but it is good enough if it is a gift to me or there is a great sale.

I love this product

Although this smells baby fresh, it feels a little slimy to me. I prefer Johnson & Johnson Lavender baby lotion over Baby Magic any day!