I have been a tide person for quite awhile and this cold water detergent is on par with the tide brand. I don't know if I permanently switch from the regular (I like buying one giant bottle at a time via costco) but it's definitely given me something to think about.

Good but not great, I liked this overall it seems to clean real well, but I can't tell a huge difference between this tide and regular tide not for cold water.

Tide is the best it clean so well.

when i need to save energy this is great

this product smells amazing

I have never used it,but I will and now tide with dawn,IT love dawn dish detergent.

tried this before, but not from shespeaks. love it! smells great and cleans even better!!

I just recently switched to tide and i absolutely love it. Leaves clothes so clean.

Tide in my opinion is the best detergent out there any stain I've ever had to deal with Tide is the answer.

I have used tied for years now, it was the only think my mother would buy and I grew up only purchasing Tide. I switched to Tide coldwater because my son's uniforms were fading. I have seen little fade since switching brands and love that this product saves me money. I have also noticed the colors are brighter when washed and do not come out the dryer dull looking.

The only clothes detergent that I have used for many years is Tide.I have also used cold water Tide and am satisfied with the results. Our clothes look as good as new and I am also saving money by using cold water instead of warm water in the washer.I" wont" buy any other detergent , only Tide.

Perfect detergent for my colors, use with all my washes and my clothes come out clean and fresh and no fading.

As I had heard before, it really stops clothes from fading. I use this on my jeans and it works great. I love Tide products and the smell. It cleans really well.

Tide I love it smells so good and soft and fresh. My children even love the smell. Its definitely definetly worth the money.

i love tide but i only buy it with coupons and on sale because it is ridiculously high.. it cleans my clothes and smells great