This wins hands-down in the category of lasting the longest. Shortly after applying it I took a shower, washed my face, and brushed my teeth. The color was still on my lips! The color I have is pretty, too. It made my lips feel dry, so I used more of the "shine" part thinking that would add moisture. It didn't, so I ended up using my own lip balm over it. Thank you for allowing me to try this. Its a good one to use at a social gathering or long meeting in which I'm unable to re-apply lip color and don't want to worry about smudging my lip color on glasses, etc.