I actually don't use this as a mascara, maybe if I was 15 years old, but not in my late 30's. I bought as a brow gel, and for my bushy unruly brows it works pretty well. It does keep my brows in place for about 6 hours, so for me this is good enough for use on a daily basis, for a longer day or going out, I do need to reapply. I use it by itself or on top of my brow powder, does not move or take the powder, but with time the clear gel won't look clear at all, but it doesn't bother me, for I know is nothing dirty. My only gripe with this product is the ?brow brush?, it is useless. It is to square and big for brows that I end up getting product everywhere. So what I do is only use the 'mascara brush? and it works well. For the price this is product, for me, is a great value, so I have kept repurchasing it.