I am a baby when it comes to oral care, if it stings My mouth is so sensitive to the "tingles" of Listerine that I can't bare to do it, and the taste of Crest mouthwash, no way! Before I even have a cap full in my mouth I am already leaning over the sink and spitting it as quickly as I can into the sink, then I follow that by a few minutes (maybe as many as five) of "rinsing" my mouth out with cold/luke warm water. I know it sounds like a terrible thing to have to go through twice a day, so I just don't. That is until now. I have been having extra sensitivity in my teeth for a couple months but didn't think anything of it, I assumed it was the regular sensitivity that I have. All was going as planned until one day the pain was so much I couldn't bare to eat anything. So, I tried this Listerine and holy cow, I LOVE IT! I have found this to be a lot more tolerable of a tingle and I actually really enjoy swishing it around in my mouth. When I spit it out (I don't last as long as my husband with his mouthwash but I'm just thrilled I can do it at all), I do not use any water to rinse out this mouthwash, it leaves my mouth feeling gently tingly and I really like it. My favorite part other than the actual results using the product is that it's PURPLE!! Totally feminine color, and total irrelevant to the action or results, but I know when I tell my husband to go get some purple Listerine he's not going to come home with the wrong shade of blue or green. It is an absolutely fabulous product and I would recommend everyone who wants to try something other than their regular mouth-burning-wash to try this out. It's remarkable. If you don't like mouthwash, like myself, because of the overpowering tingle that makes it feel like your mouth is on fire, I advise you go out and get a bottle of this, it will change your oral health routine.