As far as baby lotion goes, I do like this product. I have used it several times but it doesn't seem to really be thick as other lotions. I do like the feel of it and the smell and have used it several times with my children and myself. It seemed to wear off fast, or not really moisturize for long, like as soon as it dried. But its still good to use if you aren't too dry I guess.

smells strong

Love the smell but lotion itself is to watery for my liking.

Have used when babysitting at parents requests. Personally I think the scent is a bit strong. I may have used just a dot in my sons hair for that new baby smell. Use mostly sensitive skin products with his fair skin. (Redhead) A slight touch can leave a red mark, though unavoidable with a rough and tough boy!

Yes it is cheap but the quality is not good. I used with my kids several times but the truth is much better Jhonson.

i have used this product a while back, on my first daughter. i just remember it being really watery...didn't think it was that great.

Not my cup of tea I did not like very much because it seemed a bit thicker than normal lotion and it wouldn't make him feel smooth, if anything it seemed to dry out his skin faster. I wouldn't want something that would require me to put lotion on my child multiple times a day, also the fragrance wouldn't last very long.

Long time user I grew up with this lotion. They have been improving the ingredients.

Very good Product, for sensitive skin. Smells great and its not so expensive. So I like it.

I use baby magic not only on my children, but myself as well. I have problems with dry skin, and I just love the scent of this product and the way it makes my skin feel after use.

Always will be my favorite for babies great smell and makes baby skin nice and soft

I do like baby magic products but I still prefer johnson to baby magic. I don't know if it is personal preference but I think baby magix is a bit more greasier. Although I have used baby magic and I think it is a good product.

great smelling and makes the skin so soft

One of my favorite baby lotions, I even tend to use it a little more then on my kids. I love the way it smells and it lasts a long time and it is very inexpensive. this is a must try!

I use this on my 2 month old son every now and then. Good lotion, but a bit greasy. I prefer Johnson&Johnson, but this works just as well.