Downy fabric softener is all we use in my home. It's the only one that everyone can agree on and the fragrance lasts.

Love it Smells amazing and the smell lasts a while after being washed

Great scent. I try not to use chemical fabric softeners. But this smells heavenly. Not too strong. I use it on bed sheets and pillowcases.

Love the smell, not so much the price. Scent can be too much, but if you use half of what you are supposed to, it is perfect.

On the softness scale Downy is the best but I found the scent overpowering

the smell is great but I find it leaves some slight residue (?) on the clothes. Maybe I put too much of it?

Love the softness of the clothes, do not like the scent left on the clothes. I much preferred when laundry cleaning items were scentless. The cost pre load is a little to much.

I love the scent but I have to disagree with some of the other reviewers. I do not think the scent last all that long on clothes. It fades too quickly..

This downy simple pleasure fabric softener is a dream, the scent is wonderful but i am highly allergic to it, im not saying its bad and the cost id normal for the brand but if you have sensative skin stay away far far away.

I love the fragrance, but it doesn't seem to last as long as it used to - or at least to me. I find for the price, I can get others that last a little longer.

Love this fabric softener. Although I don't use it often I choose this one when I do buy it. I wish they would come up with more scent options. They seem to always be the same from brand to brand. It's a little pricy, too.

It works good as a softener, but I wasn't crazy about this scent. It doesn't smell strong or maybe it was just that it wasn't very pleasant smell.

Wonderfully soft & great smelling clothes! Just abit too strong for me.

Smell great but it didn't leave my clothes feeling as soft as expected. Probably won't purchase again.

I'm not actually a big fan of the new Downy scents. I AM a fan of Downy of course - I think that as a fabric softener they are number one! But I frequently search for the "original" Downy scent, the one I remember my Granny using to wash clothes when I was just a little girl. I grew up right next door to her and we would often hang the laundry out on the line together. I remember one year when I was in my early 20's, she and I were walking through the grocery store together, sniffing different Downy bottles to try to find the one that best matched the "original" scent. We never did find anything that satisfied us perfectly, and I just can't bring myself to truly love any of the new scents. Sometimes, "New & Improved" is just "New".