I love this product - it cleans clothes well and smells great. I wash almost all laundry in cold water, so it's nice to have a detergent specifically designed for that. The only thing that keeps it from 5 stars is its price - Tide is consistently the highest-priced detergent in the store. Work to get the price down, and you'll have a real winneR!

I have never really been a tide user. I always use the bargain brands. I was really impressed with the quality of the product though. I have been washing my laundry in cold water for years and really can't see a difference in cold vs hot. I grew up with German washers and they boil the water (they only have a cold faucet hookup) to clean your clothes so if you don't put it on a hot temperature it always use cold water. so when I moved over here I just used cold too! I agree that Tide is expensive but whenever I can match up a coupon with a sale that makes it affordable I will continue to use it.

I noticed a difference in my gas bill when I used this for a week. My bill was lower when I switched to washing in cold water only with Cold Water Tide. It doesn't doesn't get out tough stains so that's the reason for the 4 star rating. Saves you money if you have a gas hot water heater though.

I really like the smell of this detergent. It cleans good, too. I have been using it for a week now, and all the clothes, with the exception to grease stained ones, come out very nice and fresh.

Tide Coldwater gets my clothes clean, but the best part is how good our laundry smells after using it. I only wash in cold water, and haven't had problems with other detergents not cleaning our clothes in it. But others can't compete with Tide Coldwater's fresh smell.

Tide has always been my "go-to" laundry detergent. I may get tempted when other brands are cheaper but I've just not been able to cheat on Tide. HOWEVER, I was very sceptical about whether a cold water version would get my kids filthy sports gear clean. My son has been playing football and I have to put gloves on to even touch it to put it in the machine after a game. This was going to be the ultimate test for cold water Tide. Amazingly it came out very well. Maybe not as sparkling clean as if it'd had a warm water wash but not bad, certainly passable. So now I feel I can confidently recommend it to others.

I was very impressed with TideCold Water. I have a HE machine and my clothes were perfectly clean in the cold water. Stains both grass and tomato sauce were gone in only one wash. You wont set in stains that you miss b/c cold water does not set them. I would definitely recommend this to a friend and continue to buy it when I see it on sale and with a coupon!!

I am impressed with how well Tide Coldwater worked and I really like not having to wash with hot water. I tested the product by doing a load of my son's bedding that he had peed on. Normally I would wash it in hot, but I gave the Tide a shot in cold water and was happy to see clean results. I would love it if they made a dye-free version, as we all have very sensitive skin, especially in the winter, so I try to reduce the number if irritants that we are exposed to, especially soaps.

I was very impressed with how well the Tide Coldwater worked. I always use cold water no matter what to save energy but I could tell a difference when I used the Tide Coldwater instead of my usual product. Tide Coldwater is one product that will make a great difference in my laundry. Thanks!!

Really love how clean my clothes are after using Tide ColdWater. I like that I just add it to the washer and that its it. The fresh scent is awesome. I can smell it through out the house while I am doing laundry. Great job Tide!!!! You have out done yourselves.

I think the Tide Coldwater, did it's job...nothing more, nothing less. I felt my clothes were as clean as they were using a warmer wash cycle, so that made me happy. I did (slightly) miss having a clean scent on my clothes when removing them from the wash.

I like how my clothes are clean but wish the scent was a little stronger. I do notice I do not have to use as much as other brands, so I am sure I am saving money! Thanks for thinking of the environment and mom's who both benefit from cold water/clean laundry!

I am quite pleased with Tide Coldwater on all my laundry needs. The colors came out more vibrant and the whites were a lot brighter. I highly recommend this product especially if you are washing alot of workout clothes on a regular basis. They come out really clean! (this never happened before when I would wash my husbands' workout gear). My only comment which is minute is that on the container it says to add the water, then detergent then laundry. I have an older washing machine and when I followed the instructions in this order, they did not come out as clean. This is just a heads up if you have an older top load washing machine. Add water and clothes and then the Tide Coldwater once the water is at the right level. Other than that a great overall product. Thank you Tide!

Tide Cold Water is great. It gets clothes clean and bright and they smell great. I was already doing cold water loads so it is nice to have a detergent catch up with the process.

love that it works in cold water and produces such great cleaning results