These are amazing little pots of eyeshadow and I have enjoyed every color I've picked up. They do tend to dry out after some time, but being a cream product, they should be thrown out after several months of use to maintain their hygienic properties. I actually use the Tough as Taupe color as my brow product, applied with a stiff brow brush. It doesn't budge through sweat or long wear and has quickly become a favorite. Highly recommend.

The best eyeshadow for its price. Super pigmented and lasts all day. Blends well with a nice metallic finish. I own 4 already and will be buying this in every shade.

Fun color selection, but nothing special; have tried multiple different colors, and don't find the payoff to be that great.

Creme eyeshadows are scary. Maybelline's Color Tattoo has me running toward them without abandon though. Talk about great staying power. I have yet to see if it lasts 24 hours, but it definitely lasts all day. I had been having issues finding an eyeshadow primer that I liked, but now I use this. The colors are quite pigmented, and they come in stunning shades. The only downsides? It smells like popcorn. I got over that though because of it's sheer amazingness. Also, be prepared for it to apply weird. I am used to powders so I find that using my finger (maybe that's unsanitary) allows me to have the most control. When I use a brush I tend to scoop clumps out. Overall,I absolutely love this product.

Great pigmentation, colors are true to what is seen through the packaging. Work great as a base for shadows. Do not crease and have good lasting power. Easy to blend with fingers or synthetic brush. Last a good while after they are open - they do not get hard or crack in the packaging in my experience.