I'm not a big coffee drinker, so I can't rate and review this product very well in comparison to strength and flavor, but I didn't find it revolting or anything. I don't drink Americano, so I did mix in milk and sugar. I had no trouble finishing my cup.

This is delicious!!

Well, this is a nice coffee for those who don't really want any punch in the brew. It's mild and not particularly what I want to wake me up in the morning. However, its not bad but as I said, it's not for me. I prefer stronger coffees.