Soft scent good for sensitive skin Absolutely love the light baby powder scent. I have sensitive skin and this works perfectly for me.

BabyMagic My favorite lotion for me and my kids. Smells good, isn't greasy and moisturizers skin perfectly!

Smells good I sometimes use baby lotion. I like how it feels on my skin and the fact that it doesn't smell too strong.

Smells Amazing Smells amazing and is not too thin. I get his they have to make it thinner to be able to pump it out. Plus it is very convenient in a pump style. Skin stays moisturized and baby soft.

Mmmm that delightfull scent! Baby Magic lotion is terrific for moisturizing and protecting your little one's skin, and it smells utterly delightful! It is never greasy, either.

Smells great and works wonders for baby's dry skin.

baby magic lotion I love baby magic!! It's the only lotion I have ever and will continue to use. The smell takes me back to a much simpler time of no worries. Would definitely recommend to other moms. You won't be disappointed.

this is the only lotion i used for my babies. the smell isnt too strong and it made their skin feel so soft.

Great lotion Works great smooth easy to put on baby and adults. It works just as good as it did 23 years ago. Great product

Long time user I grew up with this lotion. They have been improving the ingredients.

This will never get old. My oldest child is 21 and I still use the same lotion to this day 4 kids later.

No way jose This product is harmful. Bad ingredients. It may be affordable but it does more damage then good for children. It's cheap and unfriendly to the skin and not good for chemicals.

Love Baby Magic! This has got to be the best baby lotion ever! I love the scent and it leaves my son's skin feeling so soft. I've used this on all three of my kids. I've always loved the Baby Magic products.

This baby lotion is great for extremely sensitive skin. Compared to other brands I have tried, this is pretty much the only baby lotion I can use and not have irritation. Another great plus, it's a great makeup remover.

Not my cup of tea I did not like very much because it seemed a bit thicker than normal lotion and it wouldn't make him feel smooth, if anything it seemed to dry out his skin faster. I wouldn't want something that would require me to put lotion on my child multiple times a day, also the fragrance wouldn't last very long.