It smells good, its not greasy, and it works, keeps skin soft! This is the same lotion my mom used on me when I was a baby and I have and still use this lotion on my kids. Great product!

I have three children ages 17, 11 and 3. I have used this product on all of them because it smells so good! This is exactly what a baby is supposed to smell like. When my youngest was born I could not find it anywhere close so I had to drive almost two hours to a store that sold it (obviously had to stock up when I was there). Now my local store carries the body wash and I still use it on my little guy. I have also used it as a face wash, in place of shaving cream, and my daughter uses it to clean her makeup brushes.

i buy this over j&j

Just the right consistency. Not too moist in feeling or too thick when applying. Smell is even great for adult use to feel young and fresh like a sweet baby. Really enjoy this product. Would recommend even the shampoo for all ages.

this is the best lotion, I use it for the children grandchildren and great grandchildren,

love this lotion for our whole family

Love baby magic baby lotion. My boys are older now but I still use it. LOVE the smell and its not greasy like a lot of lotions

Baby Magic baby lotion is the best out of all the other lotions. Great smell that lasts all day long. Other lotions just don't even compare to it.

Baby magic lotion smells great and has a lasting effect! my nephew always had this scent as a baby. It's a warm gentle smell not too powerful that's what i like about it.

Comparable to Johnsons brand but cheaper. Love it!

I love this smell!! MMM it brings back memories of when my babies were babies and they didn't fight me to put lotion on them!! It is so cheap and it works just as well as any other pricier brand! People should definitely give this lotion a chance it is magic... baby magic!!

Love the scent. Makes my daughter's skin soft and smooth. I use it occasionally too.

I love this lotion for me and my children, it is a great skin moisturizer for me and suttle enough for my children

for my babies, i loved using this lotion, it smells great and left baby soft skin.

Amazing product for kids, great smell and great price.