Kids love brushing now! I love the Hello brand and this toothpaste does not dissapoint. My niece, nephew and myself included all enjoy using this toothpaste. It has sparkles, fun packaging and the kids love the flavor. The best part is that it's cruelty free and made with natural, high quality ingredients.

Finally a toothpaste that is not only fluoride free but actually works for us. Great, not overpowering taste.

A must-have for picky brushers! I had such a hard time finding a toothpaste that my kids actually liked, until I found this! Both of my kids love it, and they even put a print-out inside of the box for them to color!