A Conversation with Founder Aliza Freud & Exclusive Merch Giveaway!

   By SheSpeaksTeam  Jul 24, 2024
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Have you ever wondered where SheSpeaks began? In a recent survey, members told us they wanted to hear more about SheSpeaks and we have delivered!

Today, we're excited to take you behind the scenes of our dynamic community and introduce you to our amazing Founder & CEO, Aliza Freud. Aliza's vision and passion has shaped SheSpeaks into the community it is today, dedicated to giving women a powerful voice and platform.

But that’s not all – we have an exciting giveaway for you! Keep reading for a chance to win exclusive SheSpeaks merch! Let's get started!

Can you share the story of how SheSpeaks began and the inspiration behind its creation? 

"I worked in marketing before starting SheSpeaks. I was so tired of companies getting it wrong when it came to marketing to women. Companies thought that if they “pink it” and “shrink it” then women would flock to their products. That was and is not the case. When I started SheSpeaks in 2008, my goal was to help companies understand what was in the hearts and minds of women so that we could help make their products better for women.

Fast forward to 2024 and we are still focused on helping companies connect with women in order to do better marketing. The big difference today is that we get to pay thousands of women each year to participate as influencers in our campaigns for companies. We are very proud to evolve how we support women."

In what ways does SheSpeaks stand out from other communities?

"SheSpeaks has always valued what our community members think and focused on providing as many opportunities as we could to get feedback from women about their lives and the things that affect them. This approach has allowed us to cultivate a community of women who take the time to weigh in and share their feedback and insights with us. These insights allow us to be more successful in the work that we do together with female influencers for our client companies."

Can you tell us about the SheSpeaks community, what the #BeHeard movement means to you, and why is it essential to have a space where women can share their thoughts and opinions?

"For too long women have not been “heard” as we should be. We make over 80% of the purchase decisions in the household so our voices, opinions and ideas should be a priority for companies. To me, our promise to build a stage for women so that they can BeHeard is the through line of our business since 2008. It is our mission and one that we feel grateful to fulfill on each day!"

Now that you've gotten insights into the inspiring journey of SheSpeaks straight from our founder, Aliza Freud, it's time to celebrate our vibrant community! 

Comment below to enter our SheSpeaks merch giveaway to win an exclusive SheSpeaks bundle: SheSpeaks Sweatshirt, #BeHeard Shirt, SheSpeaks Logo Glass Cup and Tumbler and let your voice be heard in style!

Share what resonated with you the most or your favorite aspect of SheSpeaks! Your voice matters, and we can't wait to hear from you!


One lucky winner will be chosen at random to receive an exclusive SheSpeaks bundle. Giveaway is open to U.S. residents 18 years or older. Enter through 8/31. Winner will be chosen randomly and notified by email. Entrants must be a member of SheSpeaks. If you are not a member, click here to join. 

Thanks to all who entered! Congrats to our winner SheSpeaks member schwarz2.

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Comments
TrinaSpeaksForAll by TrinaSpeaksForAll | Rapid City, SD
Jan 10, 2025

Pink it and shrink it, ugh. I am a 39 year old woman with a 2 car garage that I use as my workshop doing woodworking, repairs, creating and learning. Very few people own more tools than I or have a as stupendous workshop as mine and I find the little pink toolkits to be obscene and quite insulting. Any tool that is marketed 'for the girls' is usually a lower quality/higher priced insult vs the standard unsexualized tool. Buy quality, build quality, teach quality. Extra points for saving money by thrifting quality tools for amazing prices reduce/reuse and recycle folks.

asp090812 by asp090812 | DISCOVERY BAY, CA
Sep 01, 2024

product reviews this is awesome thanks

TexasSand by TexasSand | EL PASO, TX
Aug 31, 2024

The giveaways!

Kbvinson13 by Kbvinson13 | LEWISBURG, KY
Aug 31, 2024

I love shespeaks product reviews!! We need all the tea.

justvickie by justvickie | Clay Center, KS
Aug 31, 2024

I love the SheSpeaks message and marketing concept. Not sure I would have been "brave" enough to wear this but because of companies like this one and the buzz going on in this world, I am feeling more empowered by the day! Thank you for standing up and speaking out for the power of women, and not going along with the pink and shrink it platforms. (Although I will always like pink)!

wigget by wigget | SILVER SPRING, MD
Aug 31, 2024

my favorite is the giveaways

Kswhite16 by Kswhite16 | LOUISVILLE, KY
Aug 31, 2024

It stood out to me that women make 80% of purchase decisions, but our opinion does not matter as much.

kthynoll by kthynoll | LAURELDALE, PA
Aug 31, 2024

I love that it's inspiring and empowering.

kolbamberlee by kolbamberlee | BAY CITY, MI
Aug 30, 2024

I love that it's a great place for women to share how they feel!

laurie655 by laurie655 | BILOXI, MS
Aug 30, 2024

I love all aspects. I especially that there is always something relevant to my everyday life.

TaraShip by TaraShip | greenfield, MA
Aug 30, 2024

I really love all aspects - this is such a positive, safe place to read inspiring articles geared toward women

Neisha816 by Neisha816 | LANSDOWNE, PA
Aug 29, 2024

My favorite aspect is discivering supporting new companies that are women owned and/or champion for amazing causes. Also, love discovering new products, ideas, participation in product trials, and being able to share opinions and ideas with others.

BonneVivante by BonneVivante | Port St Lucie, FL
Aug 25, 2024

Always interested in hearing about new products, exchanging opinions with other women & having opportunities to meet others at SheSpeaks events.

klassic by klassic | SALT LAKE CTY, UT
Aug 24, 2024

My favorite aspect of SheSpeaks is the camaraderie between the women and the way we can share each other's thoughts ideas. And anything that is plaguing us or on our mind.

suzieqmac6 by suzieqmac6 | SHARON, SC
Aug 22, 2024

I have been a She Speaks member for many many years and love it, So many good ideas and tips. as well as opportunities to share.