Dove Ads Spotlight Beauty After Fifty

Love it!

I really like the Dove commercials. We were talking at work about women?s issues and were excited that Dove used everyday women. I think it is great that things are finally changing. sue9293

Dove has the right idea; but it needs to go futhur. These women in the add still do not look like your average. The no cloths part is to get your attention. It does not matter to me if they are clothed or not. We need adds that show the average woman. The one you are behind in the grocery. The one you see at the mall. Not just the women that look like they just came from the beauty shop. Or never worked a day.

I love the new Dove campaign. It's about time someone realized the average woman (if there is such a thing!) isn't some airbrushed supermodel. Hopefully other companies will see the light.

I love the concept of pro-age rather than anti-age! You can truly be beautiful at any age...and oftentimes women who fight their age end up looking pretty ridiculous!

I like what they are doing, but the first couple dove commercials I saw i had to do a double take. Not used to seeing a roll or a tummy on tv at all. makes you realize how used to we are all of the perfect bodied women on tv.

I love it, makes me want to go out and buy dove, in support.

I LOVE, LOVE, LOVE it.

I saw my first ad yesterday, on the back of a Hallmark magazine. It definitely caught my attention. I found it very tasteful and not at all offensive. If you don't like it, don't look!

no matter what, nudity will almost always communicate sexiness. I think beauty and sexiness are two different things and today the media has made sexiness the all-consuming definition of beauty. Dove is trying to change that in a sense with this ad campaign, but total nudity is not appropriate to communicate beauty in the mass media channels.

I think this ad is ABSOLUTLEY BEAUTIFUL!!! The world is full or beautiful women of all ages, sizes, colors & shapes, and I love the way Dove recognizes this!!

I think the campaign is wonderful. We have been slammed with nothing bet anorexic models so long. This shows how real women look!

Let's keep in mind that THIS is an advertising campaign, an a good one. Dove sells products, but their marketing approach is different, provocative. Dove is telling women "love yourself as you are but take care of your body". Also, it is wonderful to watch real bodies (with marks and wrinkles) on TV.

I love the Dove ads! As a woman in my early fifties I am feeling way more comfortable in my own skin than ever before in my life. The Dove ads just helped me confirm the feelings that I am beautiful because I have wisdom and life experience that is now coming from the inside that I just did not have before. My young daughters friends all tell them your mom can not be in her fifties she seems so young. I think that is because I like to keep up with current events, modern music and am open to new ways to do things. I am "Pro-Age" all the way!

Honestly... I get why they do these ads so we can all feel good about aging but then they are SELLING anti-aging creams. Isn't that a bit odd? Plus if you all think it is so empowering I'm curious to know how many of you bought the products.