In honor of Black History Month — and beyond.

Supporting Black-owned businesses is one way to turn awareness into action. This Black History Month, we’re spotlighting women-founded and women-led brands across beauty, home, fashion, and wellness that are shaping culture and elevating everyday life.

These are brands worth knowing, sharing, and supporting — right now. Keep reading for a chance to win a $50 Visa gift card.
 

1. Marcus Books – Elevated Linen Essentials

Founded by: Drs. Julian and Raye Richardson (Women-led today by Blanche Richardson)
Founded in 1960 by Drs. Raye and Julian Richardson, Marcus Books is a historic Black-owned bookstore dedicated to preserving Black history, amplifying Black voices, and building community. More than 60 years later, it remains a vital cultural institution.

2. Goodee – Thoughtful Home & Lifestyle Goods

Co-founded by: Byron and Dexter Peart
Goodee is a curated marketplace offering ethically made home goods, decor, and accessories from artisans around the world. The platform centers sustainability, craftsmanship, and conscious consumerism — making it a meaningful place to shop for your home.

3. Nomads Swimwear – Stylish, Eco-Aware Swim for Every Body

Founded by: Tamara Marshall
Nomads Swimwear creates beautifully designed swim pieces that blend effortless style with a mindful approach to sustainability. With flattering cuts and versatile designs made for diverse body types, Nomads celebrates confidence and comfort in and out of the water — making every getaway feel intentional and joyful.

4. Pip’s Snacks – Tiny Snacks, Big Flavor

Founded by: Jeff and Jen Martin (co-founded with women leading brand growth and operations)
Pipcorn creates mini heirloom popcorn and bite-size snacks made with simple, non-GMO ingredients. With an emphasis on better-for-you options and playful, nostalgic flavor, the brand has become a favorite for families and snack lovers looking for mindful, everyday munchies that don’t compromise on taste.

5. Pattern Beauty – Haircare for All Textures

Founded by: Tracee Ellis Ross
Pattern Beauty was created to serve the diverse needs of textured hair. With products designed for coils, curls, and waves, the brand centers inclusivity, education, and joy in everyday hair routines.

6. Juvia’s Place – Bold Beauty That Celebrates Color

Founded by: Chichi Eburu
Known for richly pigmented makeup and vibrant palettes, Juvia’s Place has become a favorite for beauty lovers who want color that truly shows up. The brand draws inspiration from African artistry and culture.

7. The Lip Bar – Bold Makeup Beyond Norms

Founded by: Melissa Butler
The Lip Bar crafts vegan, inclusive makeup with bold shades and formulas that challenge conventional beauty standards.

8. The Honey Pot Co. – Plant-Based Feminine Care

Founded by: Beatrice Dixon
The Honey Pot Company offers plant-based feminine hygiene products created with transparency and care. The brand has helped spark important conversations around wellness, education, and choice in personal care.

Comment the name of the business you love most from this list — or share another Black-owned brand you’re supporting this month for a chance to win a $50 Visa gift card.

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One lucky winner will be chosen at random to receive a $50 Visa gift card. Giveaway is open to U.S. residents 18 years or older. Enter through 2/26/26. The winner will be chosen randomly and notified by email. Entrants must be a member of SheSpeaks. If you are not a member, click here to join.

Thanks to all who entered! Congrats to our winner SheSpeaks member Mindy49.