Survey Results: Spring 2025 Shopper Insights & Social Media Habits
Spring is almost here, and that means a new shopping season is almost in full bloom! We recently surveyed the SheSpeaks Community to get your insights on what you're focused on cleaning out, what’s catching your shopping eye, and where/how you’re purchasing this season.
And, with the continued uncertainty around the future of TikTok, we asked some questions about how your social media usage is changing. The survey results from nearly 1,300 SheSpeaks members are in. Check them out below!
What’s Hot This Spring?
Clothing and accessories lead the way (75%), with shoppers planning to revamp their wardrobe with new pieces. Beauty and skincare remain a priority for 61% of respondents, while 49% are focused on home improvement. Gardening supplies are also making a strong showing, proving people are ready to get their hands dirty and give their outdoor spaces some love.
Where Are People Shopping?
In-store shopping is still a favorite, with 82% choosing to browse and buy in person. However, 67% plan to head to websites for convenience and a wider selection. Marketplaces like Amazon and eBay are popular (53%), and shopping directly on social platforms still has a lot of potential to grow (see below).
Spring Spending: Save or Splurge?
Most people (62%) are planning to keep their spring spending about the same as last year—no big splurges yet. But 13% are feeling ready to spend a little more if the right deals pop up. Discounts, product reviews, and eco-friendly options are still the big things that influence what they buy.
Spring Cleaning & Home Refresh
Spring cleaning is top of mind for 67% of shoppers, with many focusing on decluttering everything from closets to outdoor areas. It’s not just about tidying up, though—people are looking to breathe new life into their spaces. Whether it’s updating home decor or sprucing up the yard, everyone seems ready for a refresh and to enjoy a fresh, clean slate this spring.
Social Shopping Offers a Big Opportunity
Social platforms continue to shape how people shop, as 60% of shoppers say product reviews and unboxing videos influence their purchases. Yet, only 31% report having purchased something directly through a social platform. They’re open to purchasing on social, and the top reported ways to incentivize purchase through socials are exclusive promotions (60%) and sharing more trustworthy reviews (45%).
TikTok and X Usage Down, YouTube and Instagram on the Rise
The uncertainty around TikTok’s future is continually in the news, and it seems to be turning users off slightly, with 19% reporting that their TikTok usage has decreased in the last month alone. Similarly, X (formerly Twitter) saw less usage in the past month by 25% of respondents. At the same time, YouTube (25%) and Instagram (23%) were on the rise. See the infographic below for even more details from this year’s survey.
What do you think of these results? Do they match your experience?
Make a Comment
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Ruthese | YONKERS, NYThis is a nice analytics
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Heidi1 | CORALVILLE, IANot a social media shopper
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wintergreen83 | ORLANDO, FLI really need some new clothes but idk the way things are going. I dont use much tiktok cause omg I dont need another distraction.
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skincareobsessed33 | Winston Salem, NCI can relate to some of this but not all of it.
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thebramble | REDONDO BEACH, CAInteresting, but I had heard that the new movement is to refrain from adding to our landfills by buying so much fashion and to use our clothing more than just a season. Such a shame to trash our earth by fashion whims. The survey results surprise me .. apparently I am in the minority.
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simbalala | Rockaway, NJNever used TikTok
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Rcallaway | SILSBEE, TXThe above lines up about right for me as well. I'm ready for Spring and the freshness it brings for new thoughts and things.
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Rcallaway | SILSBEE, TXThe above lines up about right for me as well. I'm ready for Spring and the freshness it brings for new thoughts and things.
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oatmelia | PARIS, KYI hope I win
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Honeydoo72 | Norman, OKI use TikTok but more for watching videos than posting videos. I will definitely be doing some decluttering and making some changes to my home. I want to paint but have not found a color I love yet.
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Woodman707 | BUFFALO, NYno comment
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Yayawelch | Newnan , GAI will not use Ticktok, regardless if everyone else does.
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Trishl54 | EDGEWATER PRK, NJI've never used tiktok. Not interested in ever using it
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staley | KENOVA, WVIn the spring, I usually do spring cleaning and painting. Sometimes, I go through things that I no longer use. I, also, look for sales and bargains on anything to see if I can save money. If you need Christmas decorations, January is the best time to get them, sometimes right after Christmas to clear the shelves, as they are really discounted then. Up North, on free things, a lot of people give them away, to include Christmas trees. All year round, I look for trying to save money. I love doing reviews, trying out new foods, and products. Social Nature has products that will get you a rebate, if you know how to do reviews. Also, Pinch Me, is a try and review program. If you can get into Curion, which was Loreal Products, sometimes you can get cosmetics to review. The reviews, I like best. Garnet R. Staley
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staley | KENOVA, WVIn the spring, I usually do spring cleaning and painting. Sometimes, I go through things that I no longer use. I, also, look for sales and bargains on anything to see if I can save money. If you need Christmas decorations, January is the best time to get them, sometimes right after Christmas to clear the shelves, as they are really discounted then. Up North, on free things, a lot of people give them away, to include Christmas trees. All year round, I look for trying to save money. I love doing reviews, trying out new foods, and products. Social Nature has products that will get you a rebate, if you know how to do reviews. Also, Pinch Me, is a try and review program. If you can get into Curion, which was Loreal Products, sometimes you can get cosmetics to review. The reviews, I like best. Garnet R. Staley
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