The Toy Insider Podcast and Giveaway

   By SheSpeaksTeam  Oct 29, 2024

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Ever wonder how the hottest, must-have toys come about each year, especially around the holidays? In our latest podcast episode, Inside the Toy Industry with Laurie Schacht of The Toy Insider, you will find out how toy industry powerhouse, Laurie Schacht, helps to pull together the lists that help consumers decide what will be on their shopping lists! 

We dive deep into the world of toys and learn how Laurie has spent years reviewing and forecasting what makes toys exciting for kids (and adults) of all ages and what the hottest toy will be any given year! Laurie and her team at The Toy Insider have their finger on the pulse of everything from timeless classics to the hottest trends and she pulls back the curtain on how they curate the hottest toy lists, identify trends and run some of the most popular toy events in the industry. Keep reading to find out more and enter for a chance to win your choice of a Hot 20 Toy!



In our latest podcast episode, linked below, you will learn: 

• How Laurie got her start in the industry. 
• More about The Toy Insider and how they offer an unbiased look at the hottest toys each year. 
• About changes in the toy industry, the consolidation of smaller companies and independent stores as well as a shift in gender dynamics in the industry!
• About the role of influencers in the industry and how TikTok has become a significant part of toy marketing. 
• Hot Toy Trends for 2024/2025, including trends like AI, and analog playtime.