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Walmart Jumps Head First Into the Pre-Portioned Meal Kit Trend

Walmart Jumps Head First Into the Pre-Portioned Meal Kit Trend

Meal services like Hello Fresh and Blue Apron have been trend setters, helping families prepare healthy and yummy no-brainer step-by-step meals for a few years now. And now, Walmart wants to get in on the action, offering a more affordable price to boot.

USA Today reports about Walmart’s new meal kits that aim to make dinner much less of an ordeal for busy families. Whether you know your way around the kitchen or have a hard time boiling a pot of water, Walmart has pre-planned meals easy enough for any level home chef.

The one-step dinners are made for those with very little time or interest in preparing dinner. Options for these 15 minute meals include a cheesy ravioli bake, curry chicken, pot roast, meat loaf and chicken enchilladas. All of the dinners serve two and cost anywhere from $8 to $15. This is a good deal cheaper than the Amazon meal kits that go for $16 to $20 and Blue Apron’s least expensive service that delivers 3 meals for $60.

For the cook who doesn’t have time to round up the ingredients, but feels comfortable following an easy recipe - Walmart offers dinner kits to make fancier fare like steak dijon and sweet chili chicken stri fry. Senior vice president and general merchandise manager of Walmarts Deli Services says, “Customers are busier than ever and we know getting a delicious dinner on the table can be a chore. These delicious meals give the best or worst of cooks a fresh, easy option for dinner tonight, or later this week.”

The meal kits are currently available in 250 stores across the country and are expected to hit more than 2,000 stores this year. But for those who prefer their meal kits delivered, like fans of Blue Apron, Walmart offers a personal shopping service that will deliver the pre-portioned meal kits (and any other Walmart products) directly to your car when you pull up to the curb.

What do you think of Walmart’s new meal kits?

Have you tried any pre-portioned meal kits? What did you think?

*Photo: Walmart Inc.*

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  • SheSpeaksSonya By SheSpeaksSonya
    03.13.18  

    I haven't tried any of the kits yet. But, with Walmart jumping on the band wagon, and knowing I can swing by on my way home from work. Well, that something I'll definitely have to try.

  • skiboop23 By skiboop23
    03.13.18  

    I haven't tried them yet seem too expensive . But Wal-Mart doing them makes it more practical, convenient & possibly more affordable. Might actually give it a try soon.

  • Danyelleb1986 By Danyelleb1986
    03.14.18  

    It's truly a great idea for families that are busy and convient for everyday unfortunately I haven't had the opportunity to try yet

  • Marie12345 By Marie12345
    03.14.18  

    I am very skeptical of Walmart's meal kits. Every time I have tried a Walmart food item in the last couple of years, it has been nasty! I am not interested. I have been burned too many times by them.

  • Rahne92 By Rahne92
    03.28.18  

    I have been eying the meal kits but they just seem so much more expensive than planning out a menu and buying the groceries for them myself. Wal*Mart doing it, AND making it available in a store rather than having to rely on it being shipped and be in good, edible condition, makes me VERY interested. And, if they're also cost effective, that opens up so many more options for me and so much more time!

  • maradra1983 By maradra1983
    04.18.18  

    Haven't try pre-portioned meal kids but this new from Wal-Mart looks attractive!

  • chellet1113 By chellet1113
    04.18.18  

    We tried Hello Fresh with a Groupon. I liked the ease, guys at my house thought portions were too small, and the food was good. Too expensive for use on a regular basis.

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