Love love love Goes on extremely smooth, however, does not stay if you decide to eat, will need to reapply for sure.

Goes on soft and smooth, like silk. Doesn't dry out your lips. I love that the color staying power is pretty decent and doesn't cause my lips to be stained or cause "Crusty" lips.

LOVE THIS Love love love , love love and love this company an this lipstick! Absolutely stays put does not dry your lips!

Comfortable liquid lipstick I actually enjoying this liquid lipstick. I have the discontinued color ?Keepsake? (pink with lilac undertones); I bought it out of pure curiosity and I am really liking it. The packaging is pretty and you can see the color, something that makes the selection process faster (at least for me). The dofus applicator seemed like I wasn't going to be able to get a crisp line with it, but I had no problem with it. When it comes to the product itself, it goes on very creamy, feels super hydrating, at least with the color I have it goes on almost 100% opaque, easy to apply, it doesn't bleed on me without lip liner. And as the day goes by it stars to dry on, but I felt it in the sense that the product was disappearing from my lips, maybe du to food and drink, but when I got a mirror, I had color, but in more of a stain. I didn't need to apply more product, but I did and it layered nicely. The only thing was that as a stain the color lost a lot of the lilac undertone to it and it looked pinker. I don't mind, I like the color just the same, but maybe something like that happens with other colors.