I was sort of iffy to order the cinnamon roll ice cream because sometimes when companies have seasonal flavor they are more hype than anything. Well this is not the case at all with this flavor it is by far the best ice cream flavor i think ive ever had. I wish it was a permanent flavor I can see it even be refreshing in summer. It is cheesecake flavored ice cream, with cinnamon swirl and sugar crunch pieces. MY oh my this stuff is amazing I am not a giant cinnamon or cinnamon roll fan but for some reason this flavor is so delicious to me. I reccomend trying it if you order Schwan's